In our increasingly digital world, there’s a sense of nostalgia for products which feel more authentically ‘real’ as demonstrated by the return of turntables and film cameras. And this has extended to the world of men’s grooming which is seeing a resurgence of traditional techniques.
Take shaving, for example. Where gels and foams used to be the most popular choice of lubricant because of their quick convenience, they’re increasingly being replaced with age-old shaving creams and soaps. Not only does the latter boast nourishing and eco-friendly credentials, but it taps into the artistry and simplicity of an age before we were always connected and ‘on’.
