As far as business success stories go, it doesn’t get much better than Amazon.
What began as a bookselling website has turned into one of the world’s biggest retail companies offering practically anything you can think of, from loo roll to luxury fragrances.
Rare is the internet user who hasn’t found themselves browsing Amazon’s digital aisles at some point, bagging one incredible offer after another. Aside from Black Friday madness, the discounts and deals don’t get much better than during the retailer’s annual sale for its Prime members known as Amazon Prime Day.
Until, that is, the internet giant released the news that it’s holding a second 48-hour sale this year, known as Amazon Prime Early Access Sale.
When does Amazon Prime Early Access Sale start? When does Amazon Prime Early Access Sale end?
Designed to beat the festive rush, Amazon’s second major sale of the year will be held over October 11 and 12. The two day deals and discount bonanza follows the format of July’s sale, and give you plenty of time to bag everything on your wishlist.
Do you need a Prime account to get the deals?
The short of it is, yes. You must be signed up to Amazon’s Prime membership in order to access the savings. It’s well worth it: as well as Next Day delivery on thousands of products, there are exclusive deals and services for members only across Amazon Video, Books, Music, Image storage, gaming and more.
It doesn’t cost an arm and a leg either. You can pay a rolling monthly fee of £8.99 or an annual £95. Students get an even better deal £4.49 per month or £47.49 for the whole year.
Both subscriptions come with a commitment-free free trial so you can gauge whether Prime membership is for you. Aside from all the perks we’ve mentioned, Prime members can also take advantage of free Deliveroo Plus and discounts on National Express Tickets, Elemis skincare, Philips electronics and so much more. There’s never been more reason to join the club.
What type of Early Access deals will be available?
There will be two major types. First, Lightning Deals: fast and dazzling offers on products in often extremely limited quantities. We’ve seen everything from air fryers to Fire tablets in this category in the past. You need to be quick off the mark to get these, because once they’re gone; they’re gone.
Deals of the day are a slightly slower, more considered affair, lasting for a longer period giving you more time to make a decision. There’s still a time limit on the offer but less of an impulse buy than Lightning Deals.
What discounts on Amazon Devices are there usually?
Amazon’s in-house tech arm is continually evolving. As well as it’s much-coveted smart speaker, the Amazon Echo (which comes in Dot and Show spin-offs), prices were slashed across Kindles as well as Fire tablets for adults as well as kids.
In July, a virtual stampede rushed towards Amazon where the basic version of the brand’s Fire TV Sticks were as low as £12.99. Prices tumbled too on the Fire TV Cube too, which combines a streaming device and speaker in one. Home security is another area in which Amazon is focusing its tech efforts, and sales of the Ring Video Doorbell were among the biggest over the event earlier this year. All signs point to a repeat in demand this October.
What deals can we expect this year?
Amazon devices that you can usually count on to come down on price include Echo speakers, Fire sticks and tablets, although the company likes to throw some wildcard offers into the mix to really treat its Prime members.
Deals are changing by the second, so bookmark this page and check back often throughout the Prime Early Access Sale event.
Are there any deals live now?
Yes! Amazon has built its reputation on offering great bargains, especially come sales time. There are quite a few products in Amazon’s line-up, so here’s a run-down of all the own-brand tech the global retailer has under its sizeable belt, plus what they do and the Prime Early Access Sale discounts now:
Prime Early Access Sale LIVE: Updates on the best deals from Amazon’s Prime Day 2
Best gaming deals in the Amazon Prime Early Access Sale: PS5, Xbox and Nintendo Switch
Best tablet deals in the Amazon Prime Day Early Access Sale: iPad, Galaxy Tab and more
Best AirPod deals in the Amazon Prime Early Access Sale
Best TV deals in the Amazon Prime Early Access Sale from Samsung, Sony and more
Best Shark vacuum deals in the Amazon Prime Early Access Sale
Best deals on Apple products in the Amazon Prime Early Access Sale: From Apple Watch to iPads
Best air fryer deals in the Amazon Prime Early Access Sale: Instant Pot, Tower and more
Best deals on energy saving devices in the Amazon Prime Early Access Sale
Amazon Fire Tablet
Amazon’s tablet has gone through many generations and as a result, can go toe-to-toe against bigger players like Apple and Samsung - but for a snip of their RRP.
Use the handheld computer to search the web, stream movies and music and take pictures and record video. You can also download and use other apps like BBC iPlayer, 4oD, Instagram, Facebook, Ted Talks, Pinterest, email and much more.
A kid’s tablet, with child-friendly content, is also available in various colours.
Deals on Fire tablets
Fire 7 tablet - was £59.99, now: £34.99
Fire 7 Kids tablet (16 GB, Red) + NuPro zipper sleeve kids edition (Navy/Blue) - was: £129.98, now: £77.98
Fire HD 8 Tablet, 8" HD display, 32 GB, Black - with Ads, designed for portable entertainment - was: £89.99, now: £39.99
Fire HD 10 tablet | 10.1", 1080p Full HD, 32 GB, Lavender - with Ads - was: £149.99, now: £89.99
Fire HD 10 tablet | 10.1", 1080p Full HD, 32 GB, Black - without Ads - was: £159.99, now: £99.99
Fire HD 10 Kids tablet | for ages 3–7 | 10.1”, 1080p Full HD, 32 GB - was: £199, now: £129.99
Fire HD 10 tablet, 32 GB, Olive, with Ads + Bluetooth keyboard + 12-month Microsoft 365 Personal subscription - was: £259.97, now: £159.97
Fire HD 10 Plus tablet - was £189.99, now: £129.99
Fire HD 10 Kids Pro tablet - was £199.99, now: £129.99
Buy now £89.99, Amazon
Amazon Kindle
Want to get through your reading list, but don’t have the space or upper body strength to cart around all your books?
Take a British Library’s worth of reading material on trips to the park, on the daily commute or further afield without the need to lug around heavy tomes.
There are slightly different models of the OG e-reader, including the Kindle Paperwhite and Kindle Oasis.
Kindle Paperwhite | 8 GB, now with a 6.8” display and adjustable warm light, with ads - was: £129.99, now: £94.99
Kindle Paperwhite | 16 GB, now with a 6.8" display and adjustable warm light, without ads - was: £159.99, now: £124.99
Kindle Paperwhite Signature Edition | 32 GB with a 6.8” display | without Ads - was: £179.99, now: £144.99
Kindle Oasis Essentials Bundle includes Kindle Oasis 7" E-reader (8 GB, Graphite), Amazon Leather Cover (Black), and Amazon 9W Power Adaptor - was: £297.97, now: £227.97
Kindle Oasis | Now with adjustable warm light | Waterproof, 8 GB, Wi-Fi - was: £229.99, now: £179.99
Kindle Paperwhite Kids, Black | 8GB - was: £139.99, now: £109.99
Buy now £94.99, Amazon
Amazon Fire Stick TV Streaming Devices
Never before has there been quite so much content to watch on so many services. Sit down to the new releases with Amazon Fire TV, which allows you to stream 4K to your set or the Amazon Fire TV Stick, which comes with and without 4K. Some models also feature Alexa Voice Remote to allow you to watch what you want just by holding down the mic and saying it out loud. Say goodbye to endless scrolling.
Fire TV Stick Lite with Alexa Voice Remote Lite (no TV controls) | HD streaming device - was: £29.99, now: £19.99
Fire TV Stick with Alexa Voice Remote (includes TV controls) | HD streaming device - was: £39.99, now: £24.99
Fire TV Stick 4K with Alexa Voice Remote (includes TV controls) - was: £49.99, now: £29.99
Fire TV Stick 4K Max streaming device, Wi-Fi 6, Alexa Voice Remote - was: £54.99, now: £39.99
Fire TV Stick 4K with Alexa Voice Remote - was: £49.99, now: £29.99
Buy now £29.99, Amazon
Amazon Fire TV Cube
Meanwhile, the Amazon Fire TV Cube combines a smart speaker and streaming device in one, offering great sound as you watch the latest blockbuster.
Buy now £139.99, Amazon
Ring Video Doorbell
An Amazon-own solution to vetting visitors on your doorstep, expected or otherwise. Offering affordable home security, the doorbell connects to an app on your phone, allowing you to screen guests, delivery people and more, speaking to them through the device’s speaker. With flexi-working now the norm, you need never miss a parcel again.
Current deals on Ring Video Doorbell
Ring Video Doorbell Pro 2 - was: £219.99, now: £212.99
Ring Video Doorbell 3 + Ring Chime by Amazon - was: £188, now: £119
Ring Floodlight Cam Wired Plus by Amazon - was: £179.99, now: £166.99
Ring Video Doorbell 4 by Amazon - HD Video with Two-Way Talk - was: £179.99, now: £172.99
Ring Alarm 7 Piece Kit (2nd Generation) by Amazon - was: £269.97, now: £169.99
Ring Video Doorbell Satin Nickel + Echo Dot (4th generation) - was: £129.98, now: £59.99
Ring Stick Up Cam Plug-In Black + Echo Show 5 | 2nd generation (2021 release) in Charcoal - was: £164.98, now: £67.99
Ring Alarm 11 Piece Kit (2nd Generation) + Alarm Outdoor Siren and Indoor Cam by Amazon – was: £459.92, now: £279.99
Buy now £109.99, Amazon
Amazon Echo
A speaker that plays music, browses the web, creates to-do lists, orders shopping online, checks the weather, and controls Alexa-enabled smart-home products through simple voice commands. Just say the word and it shall be done.
Echo Dot (4th generation) - was: £49.99, now: £19.99
Echo Dot (3rd Gen) - Compact Bluetooth Speaker with Alexa - Charcoal Fabric - was: £39.99, now: £16.99
Echo (4th generation) | With premium sound, smart home hub and Alexa - was: £89.99, now: £54.99
Buy now £54.99, Amazon
Amazon Echo Show
A speaker with bells and whistles on in the form of a touchscreen, making it ideal for video calls and conferences. If you’ve installed Philips Hue lights, IKEA smart lights, Samsung SmartThings, Osram Lightify and Honeywell’s thermostat, you can control it all through the Amazon Echo Plus, which has the ZigBee wireless system.
Current deals on Amazon Echo devices
Echo Show 5 | 2nd generation (2021 release) - was: £74.99, now: £34.99
Echo Show 8 (1st Gen, 2019 release) - was: £99.99, now: £54.99
Echo Show 10 (3rd Generation) - was: £239.99, now: £169.99
Echo Show 15 | Full HD 15.6" smart display - was: £239.99, now: £199.99
Buy now £69.99, Amazon
Echo Buds
Amazon’s own wireless headphones, the Buds boast crisp, dynamic audio thanks to the integrated Bose Active Noise Reduction Technology. The sealed in-ear design cancels out any other noise, so you can listen to your favourite tracks the way that they were intended.
Plug into Amazon Music to access millions of songs or pair it with your podcast provider to listen to shows on the go.
Echo Buds (2nd generation) in Black and Glacier White with wireless case - was: £129.99, now: £69.99
Echo Buds (2nd generation) | Wireless earbuds with active noise cancellation and Alexa | Black - was: £109.99, now: £69.99
Buy now £69.99, Amazon
