Plant-based milk has taken the world by storm in recent years thanks to changing attitudes about animal welfare and the environmental impact of dairy. Yet unlike many vegan products, plant milk has emerged as an unexpected global leader, with citizens across the planet opting for milk alternatives even if they wouldn’t normally exclude dairy from their lives.
While the majority of alternative milk consumers credit their switch to the socioeconomic impact of dairy farming, a large number simply prefer the taste. They’ll ask for an oat milk latte at their local coffee shop due to the creamier, nuttier texture of the drink yet continue to purchase a litre of cow’s milk over the weekend just for it to spoil before it can be poured over their morning Weetabix.
