The most tactical shoppers among us will see the Black Friday sale and immediately think ahead to Christmas gifting – and few brands are as universally appreciated as Nike.
Those among us who devoured Shoe Dog will be all too familiar with the story of how a Phil Knight took the import of Japanese trainers and turned it into one of the biggest sportswear brands in the world. Whether it’s with classic Air Force 1s, a tracksuit or a pair of Jordans, there are very few who don’t have something from the label in their wardrobes – and many more of us who would like to add to our already substantial collection. That's where Black Friday comes in.
