With summer around the corner, the pull to jump into cerulean coloured waters gets stronger. And if you’re someone who prefers to dress modestly throughout all seasons, seeking modest swimwear may be stressful if you don’t know where to look.
The demand for modest swimwear has especially grown due to the rise of Muslim millennial and gen-Z consumers buying and investing into the modest fashion market, and therefore having an influence on fashion. The Muslim spend on fashion is predicted to rise by 5.7 per cent, meaning the modest fashion market is predicted to be worth $313 billion in 2022 and $375 billion by 2025. This has led to more high street and mid-range options as increasingly designers are catering to the demand for modest wear.
