Immer Besser – that’s the slogan of Miele, probably the world’s best-known and best-loved premium appliance manufacturer.
Harking clumsily back to my GCSE German, it translates as “Always Better” or “Forever Better”, either will do, because that’s the way German works. Hey, “Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz” means "law concerning the delegation of duties for the supervision of cattle marking and the labelling of beef”, so count yourself lucky.
