Itchy skin isn’t just annoying; it’s often a sign that something deeper is off. From a dry scalp to cracked lips or flaky shins, the underlying causes can include everything from stress and hard water to barrier damage and product overload.
And with 42 per cent of Londoners saying they suffer from dry skin regularly, it’s clear that this is a widespread concern. So with countless balms, creams and treatments promising instant comfort, how do you know what actually works?
