The market for energy and sports drinks is booming. Back in 2022, it was valued at £3 billion and was predicted to increase by an additional 0.33 billion by 2027, according to data from Statista.
And this is no doubt in line with the increased popularity of high-intensity exercise. We are in a new age of amateur athletes who are more committed than ever to advanced endurance training and stamina-testing competitions like marathons, ultras, Ironman triathlons, cross-training, and HYROX - all between balancing full-time jobs.
