
There’s nothing quite like the feather-light bounce of a fresh blow-dry.
When leaving the salon after sitting down for the full works (we’re talking colour, cut, gloss treatment and the all-important blow-dry), we practically float out of the hairdresser’s door and down the street like an avatar from a mystical Nintendo game. There’s a distinct anti-gravity, confidence-boosting effect associated with clean, silky smooth hair and lifted roots.