Fresh flowers in the home are one of life’s little pleasures.
Filling your space with fresh, perfectly arranged petals is a joy, and if you have limited access to outdoor space, it’s an elevated way to bring the outdoors in. While there are plenty of places in London to pick up a posy, there’s not always time to shop in-store in a bricks-and-mortar florist - and that’s where online florists come in.
They’ll deliver artfully arranged bouquets to your door, in pristine condition and often with instructions and small sachets of flower food to help them last for as long as possible.
Signing up to a regular flower subscription is the perfect treat, either for yourself or for friends and family for a gift they can enjoy on a regular basis. Plus, they serve to expand your botanical repertoire beyond the most popular varieties by delivering seasonal blooms to your doorstep.
If you’re looking for something different in a wedding gift, a flower subscription for the newlyweds is a winning idea. Choose a three, six or year-long option and they’ll remember you with every delivery.
If you like the idea of a flower subscription, we’ve listed the florists to know below. From wild-looking arrangements that look freshly picked from a meadow to polished, elegant bunches, scroll on to find the best subscriptions for fresh flowers.
Best letterbox flower delivery services available in the UK
Best statement vases for your home
Best flower delivery services for special occasions: blooms they will love
Best dried flower bouquets: the florists you need on your radar
Best plant delivery services UK: Get plants fast by ordering online from these sites
Arena Flowers
Prices: from £25
Frequency: weekly, fortnightly or monthly
Packed with tissue paper inside a strong cardboard box, Arena offers flower subscriptions on a weekly, fortnightly and monthly frequency with deliveries on Wednesday, Thursday, Friday or Saturday. If you’re away on holiday or want to pause the subscription for a longer period, Arena will hold your subscription until you’re ready to receive deliveries again, all easily managed through your online account or via Arena’s app.
It’s a similar story for gift subscriptions, except your delivery will be made on a Friday and you can add gift notes.
Arena is an ethical florist and prides itself on sending in-season stems. The company even makes pet-friendly arrangements for beautiful non-toxic bouquets that won’t pose a threat to your curious furry friends. The stunning hand-tied designs are made up of a balanced mix of colourful flowers and foliage, bringing variety and freshness to your interiors with every drop.
Buy now £25.00, Arena Flowers
Bloom.
Prices: from £35
Frequency: weekly, bi-weekly or monthly basis
From celebrity florist Larry Walshe comes Best in Bloom, the on-demand flower subscription service for fabulous designs that won’t cost the Earth. The company picks out premium petals of one type of seasonal flower variety, promoting zero waste and championing UK and European growers. Grouping just one type of flower in a vase takes the guesswork out of arranging, leaving you with a polished display you won’t be able to take your eyes off.
Delivery is made on a Thursday and you can let the company know about any colours or variety you don’t like to ensure you only get flowers you completely adore every time. Pause or cancel your subscription when it suits you.
Buy now £35.00, Bloom.
FLOWERBX
Prices: from £40
Frequency: weekly, fortnightly or monthly
Like the idea of magazine-worthy flowers? Transform your home with FLOWERBX’s show stopping blooms, available on a weekly, bi-weekly, or monthly basis. From tulips in March to peonies in May only in-season varieties are chosen to ensure you receive only the freshest, cut-to-order petals at their prime.
If you’re away or want to pause your subscription, you can and you can alter size, delivery frequency and subscription duration too.
First orders always include a free signature vase from the brand, so you’ll always have the best home for your bouquet and each bunch arrives perfectly packed with easy care instructions so you can keep them looking their finest.
Choose from Classic (£40 per delivery), Premium (£75 per delivery) and Rose (£55 per delivery) subscriptions with medium and large sizes for all.
Buy now £40.00, FLOWERBX
Moyses Stevens
Prices: £40 per bouquet
Frequency: weekly, monthly or every eight weeks
The easiest way to keep your home looking and feeling fresh is with a flower subscription, but they’re not all created equal. Moyses Stevens creates premium arrangements that look plucked straight out of a luxury restaurant or five-star hotel with five themes, depending on the look you like the most.
There’s the classically beautiful English Garden, Modern Home styles, wilder Scandinavian, lush and leafy English Foliage and Seasonal for lower-impact flowers.
The handcrafted designs are available in small, medium and large sizes that come in loose, hand-tied bouquets or with a vase. Drop-offs can be made weekly, monthly or every eight weeks.
If you’re looking to treat someone or sweep them off their feet, Moyses Stevens blooms will always be welcomed with open arms.
Buy now £40.00, Moyses Stevens
Bloom & Wild
Prices: £240
Frequency: every 28 days
Make this year your year of flowers with a flower subscription from Bloom & Wild. The company, famous for its letterbox flowers, also offers gift subscriptions for influxes of kaleidoscopic colour on the regular. Picked from a network of trusted and responsible growers, the blooms come in 100 per cent recyclable packaging minimising the effect on the environment. Each delivery includes easy-to-follow arranging tips so you’ll learn to design your flowers in the vase as you go. Choose delivery via Royal Mail or a premium courier with updates along the way.
Buy now £240.00, Bloom & Wild
Flying Flowers
Prices: from £72
Frequency: monthly for 3, 6, and 12 months
Championing homegrown stems from British growers for 30 years, Flying Flowers brings a bunch of happiness to your door every month, around the 18th. No need to wait in for them either; the flowers are packaged in letterbox-sized boxes to slide right onto the front doormat.
Whatever the time of year, Flying Flowers will gather a bunch of the freshest, seasonal stems, bringing a pop of colour to your interiors - with every arrangement guaranteed to stay wilt-free (with proper care) for seven days. Delivery is free, and gift subscriptions are also available.
Buy now £72.00, Flying Flowers
Freddie’s Flowers
Prices: £25 a box
Frequency: weekly
We’ve no doubt you’ve seen one of Freddie’s many couriers on London’s streets, whizzing past laden with a bundle of branded cardboard boxes secured to the front. Add your address to the drop-off route by signing up to the weekly subscription, which can be paused or cancelled at any time. As the flowers can last up to two weeks, you can even change addresses to get flowers delivered to friends for their birthdays and other special occasions.
Joining Freddie’s feels like signing up to flower school, with artistically-selected stems arriving in bud and instructions to arrange your bunch to look florist-fresh and quiz notes to impress your mates with later. The company works closely with growers to curate cool new looks in every delivery; you’ll never take a bunch for granted.
New members can display bouquets in style with a free classic vase with the first delivery.
Buy now £25.00, Freddie’s Flowers
Appleyard Flowers
Prices: from £25
Frequency: monthly
Appleyard London offers elegant tailored subscriptions depending on the occasion: think Birthday Gift, Seasonal, Romance and Home. You can change the address and pause upcoming deliveries if you’re out of town for a few weeks. There’s also an option to preview bouquets before they arrive so you know exactly what to expect.
The blooms are boxed in a hydration box to keep the stems at their optimum and couriered with care to your address. Amend or cancel deliveries online for ease.
Buy now £25.00, Appleyard Flowers
Serenata Flowers
Prices: from £29.99
Frequency: weekly, fortnightly or monthly
Serenata offers three styles of flowers, depending on what sort of look you’re after: Happiness Subscription (£29.99), Delight Subscription (£39.99), and Euphoria Subscription (£49.99), bunging in a free vase with the first order so that you’ll always have a place to showcase your next delivery. Each bunch comes with flower food and care instructions to help the seasonal flowers look their best for longer. Log onto your Serenata account to edit the address if you want to surprise a friend.
Buy now £29.99, Serenata Flowers
Interflora
Prices: £120
Frequency: 3, 6, 9 and 12 months
Whether you’d like home delivery or want to bring some class to your office, Interflora’s flower subscription delivers a riot of colour and texture to liven up your space. Flowers are available every quarter: 3, 6, 9 months or annually, starting at £120. The cheerful designs are made for gifting with each one hand-crafted by an expert florist. Guaranteed to stay fresh for seven days.
Buy now £120.00, Interflora
