Fitness down the gym, fitness in the streets, fitness in the park, almost everywhere you look: fitness – people just can’t get enough of it!
In fact, since the uncool old days of COVID, the desire to get into a shape other than spherical for men and women of all ages has increased dramatically due to what’s been labelled the ‘pandemic bounce back’ (not a 70s disco dance track). The UK fitness industry’s market value reached a record £5.9B between Q2 2023 and Q1 2024, and gym memberships rose 4.1 per cent to a record estimated 10.7M, according to a Leisure DB report.
