
There was a time when the eyeshadow palette dominating our makeup bags was a status symbol.
Whether you had the Urban Decay Naked palette (original, 2 or 3), the chocolate-scented Too Faced or the perpetually dry drugstore alternative, it said a lot about who you are. Brands like Morphe based their brand on providing affordable, expansive ranges and thrived on it, but times have been a-changing.