Black Friday is the best time of year to stock up on booze.
Not least because you can make the most of rock bottom prices across pretty much every category you can think of, but because it always lands just before the festive season kicks off which means you can save on hosting in the month ahead.
Could it be any more perfect? Think about it: whether you’re planning on hosting a festive soirée yourself or you’re likely to be attending a get-together with friends or family, chances are you’ll want a few bottles in the cupboard which you can grab at a moment’s notice – and that’s all before you get to Christmas Day and New Year’s Eve.
That’s why it’s prime time to consider filling your shelves so you’re prepared for whatever pops into your agenda. You could choose champagne, cocktails, wine, spirits, beer, festive drinks (did someone say mulled wine?) or even non-alcoholic alternatives. Either way, there are plenty of discounts on offer, so your thirst will be quenched, no matter what.
Happily, it’s the luxury brands that boast the best discounts. Tarquin’s. Macallan. Ciroc. Veuve Cliquot (when the orange label’s on offer, best believe a few end up in my basket). So, if you’ve got a taste for the finer things – or you know someone who does who’d like a fancy bevvy as a gift – you’ll be covered by the sales.
Shop the best deals on booze below
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Best Black Friday Champagne and sparkling wine deals
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Champagne Laurent Perrier La Cuvée 75cl
There’s never a bad time for champagne. Whether you need a last minute gift, you’re planning on making a toast or just treating yourself, it’s always handy having a few bottles stowed away in your reserves. Laurent Perrier is one of the best – and it’ll taste even better when you know you got it for a fraction of the price.
Was £52.99
Buy now £39.99, Drink Supermarket
Harrods Red St Emilion Case (12 Bottles) - Bordeaux, France
Red wine season is finally here. Whether you’re partial to a red wine night with friends or you know people who would like to receive a bottle as a gift, this case of 12 gorgeous bottles of St Emilion means you’re covered either way.
Was: £385
Buy now £345.60, Harrods
Best of Waitrose Mixed Wine Case of 12
Let’s call it prep for Christmas with this case of 12 wines - with bottles for Europe, New Zealand and South Africa. With 25% off for Black Friday off it's a no-brainer.
Was £165
Buy now £123.75, Waitrose
Best Black Friday offers on spirits: gin, vodka, tequila and more
Whether you fancy a cocktail or prefer something neat on the rocks, these superb discounts will get you in the spirit.
Gin deals
Whisky, bourbon and brandy deals
Vodka deals
Deals on tequila, rum and everything else
The Singleton 12 Years Old, Single Malt Scotch Whisky
A lovely gift for Christmas for someone you love (or yourself). This 12-year-old single malt is perfect for warming your cockles through winter.
Was: £45
Buy now £28.50, Waitrose
Oban 12 Year Old (Special Release 2021) Whisky
This 12-year-old single malt is distilled in the Highlands. The spicy whisky has a long and creamy finish with notes of distant smoke, seaweed and iodine.
Was £105.53
Buy now £55.53, Master of Malt
Virgin Wines Gin Advent Calendar 2025
Virgin Wines may be better known for its fermented grape-packed advent, but such is its popularity that the brand has made up other versions. Good job too, because this gin calendar has us beside ourselves with excitement for December 1.
Housed in a festive box, the boutique craft gin selection is made to put you in the jolliest of spirits all the way up to Christmas Day.
Was: £99.99
Buy now £89.99, Virgin Wines
Tanqueray No. Ten Gin 70cl
Though the entry level Tanqueray is nice, Tanqueray No. 10 is on a whole other level. It’s a citrussy little number, with notes of grapefruit, orange, and lime which together deliver a crisp, clean finish. The perfect pairing for classic tonic.
Was £35
Buy now £27.50, Morrisons
The Sassenach Wild Scottish Gin
This award-winning Scottish gin is distilled with foraged botanicals from the Dumfries and Galloway region of Scotland. You’ll also taste other flavours such as rhubarb, bramble leaf, crabapple, and toasted oats.
Was £58
Buy now £38.00, Master of Malt
Don Julio 1942 Tequila
This small-batch tequila has gone through a 30-month ageing process, left in American white-oak casks to bring out the best flavours. The tall bottle, destined to steal the spotlight in any home bar, is filled with smooth yet complex flavours. Watch the nights draw in with a measure in your hand and savour the notes of tropical fruit, cinnamon and of course, agave. If you’re looking for a gift that will be welcomed with open arms, this is it.
Was: £199
Buy now £149.00, The Whisky Exchange
Bailey’s Original Irish Cream Liqueur 70cl
If you can’t have Bailey’s in the run up to the cold season, when can you? Rich. Indulgent. Creamy. It’s got everything that makes a drink comforting when it’s cold out.
Was £18.50
Buy now £11.00, Ocado
Best Black Friday beer, cider and ale deals
Crack open a cold one with the best offers on hops, cider and more.
Birra Moretti Lager Beer Bottles 12 x 330ml
If you’re a fan of Birra Moretti, this is your chance to fill your boots. You can currently get 12 bottles for just £13 from Morrisons, which makes them £1.09 per bottle. A real steal.
Was £18
Buy now £13.00, Morrisons
PerfectDraft Black Philips Machine Home Beer Cooler & Dispenser
Presenting one of the best gifts for anyone with a scintilla of interest in beer, it’s the PerfectDraft Pro. The Smart beer dispenser keeps beer fresh for up to 30 days, remote temperature control, and lets you pull proper pints, just like in a bona fide boozer.
This bundle comes with the machine, two pint glasses and a 6L keg of Camden Hells, although there are plenty of other branded bundles to choose from if this beer isn’t his bag.
If he loves a cold one, he’ll go hopping mad for this.
Was: £199
Buy now £168.99, Amazon
When is Black Friday 2025?
As always, it’s on the last Friday in November – that means this year’s sales event falls on Friday, November 28.
Are there early deals ahead of the main sale?
There are, indeed. Actually, it seems the deals drop earlier and earlier every year, and there’s now discounts as early as late September. Keep checking our Black Friday coverage to stay in-the-know about all the best deals.
What Black Friday discounts can I expect?
When it comes to alcohol, nothing’s off limits. Crates of beer. Cases of wine. Luxury champagne and rare spirits. That, as well as all of the basics you could find in the supermarket. Basically, you’re covered no matter your tipple of choice.
Why you can trust Standard Shopping’s Black Friday coverage
We’re seasoned Black Friday experts. Not only have we been covering the sales for years, but we know all there is to know about the hottest products on the scene across every category going, so we know exactly what we’re looking for, too.
When does Black Friday end?
There’s no official end time, but the sales usually last until midnight on Cyber Monday (this year, that’s Monday, December 1). Some of them last a little longer, though – and some even hold some of their best discounts until the last day – so it’s always good to check what each individual retailer says on its website.
Where did the name Black Friday come from?
The name was originally coined in 1960s Philadelphia – it’s the term the police used to describe the chaos caused by shoppers the day after Thanksgiving. But in the eighties, retailers turned the narrative around and reclaimed it as a term representing the weekend when their annual profits would increase (from in the ‘red’, or in debt, to in the ‘black’, or profitable).
