The countdown to Amazon’s two-day shopping bonanza is officially on as the retail giant announced the dates of its annual Prime Day which is taking place on Tuesday 11 July to Wednesday 12 July this year.
During the sale, shoppers will be able to take advantage of over 2 million deals, including huge discounts on thousands of fashion favourites to spruce up your wardrobe for summer.
If you’re hoping to beat the Prime Day rush, we’ve spotted plenty of early fashion deals to shop right now for both men and women, with impressive discounts on popular designer brands such as; Levi, UGG, Adidas, Swarovski, Geox as well as Amazon own brands.