Whether you know the name Dyson for its hair tools or household appliances, you’ll know that it’s one of the most pioneering brands on the planet.
The devices are status symbols - akin to Louboutin’s red-soled heels or Birkin bags - while also bringing practical solutions to everyday concerns, be it styling without the harmful effects of heat or one aesthetically pleasing bit of kit that cools, heats and purifies the air. There are even headphones complete with an air purification system to go alongside noise cancellation.