Unlike blush and lip liner, mascara is a makeup item that we tend to stick to once we’ve found a good one. Whether it’s the same brand you’ve used since college or the game-changer that finally helped you to discover your lashes (and no other tube compares), venturing out to try a new mascara can seem daunting.
One thing that hasn’t changed since your college days: the humble drugstore mascara. Their innovative wand designs and universally loved formulas have greatly improved over the years, but they were pretty exceptional to begin with. While clean mascara formulas have taken off from brands like ILIA and Tower28, many classic drugstore brands have introduced comparable versions — plus, newer clean brands such as Pacifica have emerged with their own offerings.
