The Insta-world of interiors is a rabbit hole of design inspo — who doesn’t love a peak behind the homes of others?
Got a new reno on your hands? Simply need some help styling a small space? An emerging group of home DIY influencers have endless ideas to inspire, hacks to save you money and fresh new aesthetics to pin to your mood board.
Here are some of the best to follow now.
Justina Blakeney @justinablakeney — 539k followers
US designer Justina Blakeney is the founder and creative director of interiors brand Jungalow. She is a New York Times bestselling author and boasts well over 2 million followers across her three Instagram platforms (also find her designs at @thejungalow and @justinablakeneyhome), making her one of the most influential interiors gurus on the planet. Her style combines wild prints and patterns, bold colour and a healthy dose of good vibes.
Nick Olsen @nickolsenstyle — 54k followers
Manhattan-born interior designer Nick Olsen recently restored a quaint 18th-century farmhouse in New York’s Dutchess County of which he shares plenty of before and after snaps on the ‘gram, earning him a spot on the ELLE Décor A-List. His style merges tradition with chic modern elements, think a combination of the “coastal grandmother” aesthetic, with art deco touches and plenty of pops of colour.
Laura Hunter @nofeaturewalls — 30.2k followers
Self-confessed “chintzfluencer” Laura Hunter’s account celebrates interiors, fashion and abstract art. She uses her account to share the renovation of her Oxfordshire cottage, which is expertly decorated in clashing prints and pretty florals — expect plenty of William Morris wallpaper, vintage ebay finds and just the right amount of chintz.
Matilda Goad @matildagoad —148k followers
Insta-interiors guru Matilda Goad is queen of the country chic aesthetic. Her eponymous homewares brand is best known for its stylish scalloped-edged lampshades, napkins and placemats, which instantly became cult classics on the cool-girl design scene — read our in-depth interview with Goad here. Hit follow for all the tablescape inspo you need for your next chic garden party.
Erica Davies @erica_davies — 187k followers
Former fashion editor Erica Davies has a beautiful Instagram page that’s as much dedicated to interiors as it is her wardrobe — expect lots of leopard print in both, and before and after shots of her family home, with the odd appearance of their beloved dog. Her recently decorated Carrie Bradshaw-esque walk-in wardrobe, meanwhile, is the stuff of design dreams.
Lisa Dawson @lisa_dawson_ — 195k followers
York-based digital creator Lisa Dawson is a writer, blogger and the author of Resourceful Living. She also runs here own creative academy @createacademyofficial, which aims to teach people to style all sorts of spaces more sustainably — and without the hefty price tag — by using existing pieces and vintage finds. Think bitesize practical tips on where to buy affordable art, outdoor styling ideas and how to give your kitchen a refresh without undergoing an expensive refit.
Kate Watson Smyth @mad_about_the_house — 275k followers
Journalist Kate Watson-Smyth runs a blog, podcast and online interiors course. Her account features endless design inspo from both her own projects and the stunning homes she visits. Her blog features DIY hacks on things like “how to cover ugly tiles,” while you can also peruse her latest homewares shopping picks.
Kate Rose Morgan @kate_rose_morgan — 276k followers
Like a side of barbiecore with your interiors? Kate Rose Morgan’s fun Insta-interiors aesthetic of pink and pastel hues offers up plenty of inspo on how to add colour to your home — let’s call it dopamine decor. She also co-runs the community account @colourfulhomevibe, which encourages others to share images of their vibrant abodes.
