Alongside a quality facial cleanser and moisturiser, a concealer should be included in every well-groomed gent’s wash bag.
The popularity of men’s makeup is rising across the board. Marc Briant-Terlet, founder of grooming brand Horace explains, “Men are getting comfortable with beauty. The launch of our Concealer and Healthy Glow Fluid are some of the most successful ever. Clients were requesting something that would immediately camouflage dark circles and the only product that does that is concealer. So we created one.”
From A-list celebs to influencers flooding your IG feed, you’ll barely see a man on screen who hasn’t benefited from the cure-all remedy a concealer can provide - even the Love Island lotharios are shown touching up their visage using the magical camouflage solution.
A good skincare regime will help reduce the likes of dark under-eye circles, manage mini breakouts and even out complexions, but when you need to call in the big guns, a concealer is on hand to shield any last-minute mishaps, while also improving brightness, smoothness and overall radiance. Whether you’ve had one too many pints the night before, feeling insecure about a blemish or you’re just feeling the effects of a long week at work, it’s there to help cover any signs of fatigue so you’re left looking fresh, even if you’re not quite feeling it.
With countless options designed specifically with us chaps in mind, and shades for a range of skin tones, you’ll be spoilt for choice. Briant-Terlet says that “As men are generally more novice, they should look for something easy to apply. A stick is easy, for instance, as you apply it directly onto your skin, and then tap it in. Then, it needs to be the right shade, resist sweat and stay all day.
“To choose the right shade, pick a tone slightly lighter than your skin because it camouflages better. Then, it depends if you are buying online or in store. With us, for example, when you come to one of our stores, you can try the concealer yourself, whereas online, we have a shade finder”.
So, to help, here at ES Best we’ve rounded up a selection below so every taste, budget, and shade is taken care of. Your bright and even complexion can thank us later.
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Horace Concealer
Shades available: 7
Applicator: Stick
In a handy stick design, you can apply Horace’s concealer directly to any problem areas, be it blemishes or dark circles, and tap with your finger until it smoothly blends in. Formulated using 99.4 per cent natural ingredients, it will leave a matte, barely-there finish with any signs of tiredness or pimples instantly reduced.
Buy now £19.00, Horace
Tom Ford TF For Men Concealer
Shades available: 7
Applicator: Stick
Tom Ford’s makeup range for men is one of the best on the market - and the concealer is a case in point. There to help with redness, under-eye circles or razor nicks, all you need to do is twist the stick, apply and seamlessly blend it with your finger. You’ll be looking fresh-faced and blemish free in no time.
Buy now £36.00, John Lewis
Typology Tinted Concealer
Shades available: 6
Applicator: Tube
Unisex French-based beauty label Typology is famous for its wallet-friendly yet effective skincare products - and this concealer is one of the latest additions to the range. With active ingredients like caffeine, niacinamide and cornflower hydrolate, not only will it help to correct complexion and imperfections, but will also fight the root cause of the problem. Simply apply a few drops to the target area, and distribute using your finger.
Buy now £21.90, Typology
Glossier Stretch Concealer
Shades available: 12
Applicator: Pot
Hyped-up beauty brand Glossier has built an impressive following for good reason. Offering a range of quality genderless products across skincare, makeup and fragrance, all at a great price, it should be on the list of any grooming aficionado. This concealer offers a dewy, glowy finish thanks to mineral pigments that deliver a brightening effect and elastic micro waxes, which move with your skin instead of caking on top of it.
Buy now £17.00, Glossier
Givenchy Mister Instant Corrective Pen 6ml
Shades available: 4
Applicator: Brush pen
For ultimate radiance, it’s Givenchy Mister’s corrective pen that should be added straight to your washbag. Velvety soft, lightweight and high performance, you can use the tip of the pen to apply to the desired zones, blend outwards with your fingertips, and you’ll be left with a brightened, glowing complexion.
Buy now £30.00, LOOKFANTASTIC
YSL Beauty Touche Éclat High Cover Concealer
Shades available: 12
Applicator: Brush pen
Although YSL’s Touche Éclat concealer isn’t specifically designed with men in mind, it’s one of the best cover-ups on the market. Designed to brighten without shimmer or glitter, it’s there to hide dark circles and uneven skin tone, leaving you with a fresh, naturally luminous finish after an easy application using the brush pen.
Buy now £21.60, Boots
Charlotte Tilbury Magic Away Concealer
Shades available: 20
Applicator: Cushion pen
Available in an extensive range of 20 shades, you’re sure to find a match with your skin with Charlotte Tilbury’s Magic Away concealer. Packed with active ingredients like persian silk tree bark extract, palmitoyl glycine and wild indigo, after covering up problem areas, it will also reduce fine lines and wrinkles, enhance the skin’s luminosity and improve signs of fatigue in the under-eye area.
Buy now £26.00, Charlotte Tilbury
Surratt Surreal Skin Concealer
Shades available: 8
Applicator: Stick
For a luxurious, velvety texture, look no further than Surratt. The label’s stick concealer will at once blur imperfections, brighten dark circles and deliver an even complexion, leaving you feeling flawless. Better yet, it’s long lasting and crease resistant, too.
Buy now £48.00, Space NK