Perhaps you’ve overloaded on harsh ingredients like retinol or glycolic acid, maybe a fabric has rubbed you up the wrong way or the ever-changing weather is wreaking havoc on your skin - no matter what is causing your red, stinging or swollen complexion, its appearance can be stressful, painful and knock your confidence.
You’re not alone. Far from it. Sensitive skin is becoming increasingly common - a study in the National Library of Medicine estimates that up to 70 per cent of people report some degree of sensitivity. Aveeno’s State of Skin Sensitivity Study revealed that this is up by 55 per cent, when compared to the results of the two previous decades and has been attributed to many causes including cosmetic intolerances and the stress of modern life. While there’s not much you can do about the latter (bar incorporate wellness practices), the former is very much in your control.
