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MarketBeat
MarketBeat
Business
Jeffrey Neal Johnson

Best Buy Is Turning Amazon Fire TV Into a New Advertising Opportunity

Investors seeking hidden margin expansion often overlook traditional retail operations. However, value-focused investors might consider Best Buy Co., Inc. (NYSE: BBY), as it is actively shifting its operating model from a low-margin hardware distributor to a high-margin digital advertising platform.

An expanded programmatic television agreement with Amazon.com, Inc. (NASDAQ: AMZN) serves as the primary catalyst for this structural evolution. With Best Buy's in-house media network approaching an estimated $1 billion annual revenue run rate and an upcoming leadership change designed to accelerate this hybrid strategy, the market may be mispricing the underlying profitability potential.

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