Brown lipstick has ridden the 90s nostalgia wave and is the shade of choice for a new generation of makeup wearers.
While many of the TikTokers leading the brown lipstick revolution were not around the first time the Nineties supers popularised the cocoa, caramel, taupe and honey hues, this hasn’t stopped Gen Z from romanticising the decade and triggering the return of many of its signature styles, from slip dresses and cargo trousers to lip gloss and frosted eye shadow.
