Maintaining perfectly blonde tresses can be a pain. Not only are the regular root touch-ups a nightmare (and very expensive!) but the desired tone is easily lost if you don’t look after it.
Going swimming with freshly-bleached hair is a recipe for disaster and can turn your locks green, whilst failing to use the correct products can result in brassy, yellow tones. After forking out a few hundred pounds achieving that perfect creamy champagne blonde hue, it’d be an absolute travesty to see it looking less than a 10 out of 10.
Toning products have been an absolute lifesaver for blonde bombshells everywhere, and violet-hued products are popping up everywhere. From tinted hair primers and purple mousses to blue shampoo and classic toner bottles, there’s product for every shade of blonde.
Mariano Ruiz, founder of SheWolf haircare explains: “A toner will allow you to increase or decrease the intensity of a colour, as well as rid you of the brassiness of blonde hair. It’s applied as a semi-permanent colour, and can last anywhere from four to six weeks.
“After finishing a bleaching process, toner is great for nourishing the hair and helps the colour last for longer.
“For blonde hair, there are three different families of toner. Firstly, there’s the warm, golden tones which use words such as ‘champagne’ in the product. Secondly, you have ashy tones, which are very clean blondes, often like a Nordic blonde and if anything on the silver side. The final family is the creamy blonde, which is a combination of the warm tones and ashy tones.”
Here are some of the best toning products on the market for blonde hair.
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Moroccanoil Blonde Perfecting Purple Shampoo
This shampoo from Moroccanoil not only smells incredible, but transforms your hair in seconds, and is specially designed for the unique needs of blonde, lightened and even grey hair.
Blonde Perfecting Purple Shampoo is a sulphate, phosphate and paraben-free, tone-correcting shampoo that gently cleanses hair, while depositing violet pigments to counteract yellow and orange hues.
The shampoo features trademarked ArganID technology, with positively charged micro-particles that are attracted to the negatively charged hair fibre, infusing the antioxidant powers of argan oil deep into the cortex of your locks, meaning your hair benefits from more than just a colour boost.
Buy now £19.95, lookfantastic
Glaze Super Gloss
If you’re after a conditioning sheen to your hair at a bargain price, Glaze has a range of different conditioning colour formulas, which are enriched with GlaziPlex.
Powered by the nourishing Babassu oil, the unique glossifying conditioners are derived from glycerin and fatty acids alongside a pearlescent biodegradable silicone alternative, giving you a mirror-glaze shine.
There are three blonde-specific shades in the range, Beach Blonde, Pearl Blonde, and Honey Blonde, all of which give the hair a semi-permanent tone without using any harsh chemicals.
Glaze uses no ammonia, no parabens and no sulphates, so you don’t have to stress about what you’re putting in your hair.
Buy now £12.99, Superdrug
Fudge Professional Clean Blonde Pre-Toning Primer
This primer from Fudge Professional is a spray-on, pre-toning treatment which will help maximise results and protect against brassy tones. It features CopperCLEANSE Technology, which works to keep coloured hair an even shade whilst lightening blonde shades.
A completely unique product, the primer is applied before heading into the shower. You spray it liberally throughout dry hair, from root to tip, leave it on for at least two minutes, then shampoo and condition as per usual. The fast-acting formula helps to remove dulling minerals from the hair in under two minutes. Your locks are then perfectly prepped for shampoo toning and other treatments.
Buy now £16.00, lookfantastic
OSMO Super Silver No Yellow Shampoo
A legend in the game, the OSMO Super Silver No Yellow Shampoo has been around for some time, and has often been hailed as one of the best.
The deep violet-tinted shampoo is a simple toner, which will leave blonde tresses looking freshly-done for longer.
The intensely hydrating, sulphate-free treatment is infused with super violet pigments, which will neutralise any yellow tones in the hair.
Buy now £10.95, Amazon
Virtue ColorKick De-Brassing Shampoo
If you’re after a luxury shampoo which is all-natural, look no further, as the ColorKick De-Brassing Shampoo uses a 100 per cent natural colourant to tone your hair.
The product features plant-derived humectants, which detangle and hydrate the hair, and also features Virtue’s Alpha Keratin 60ku alongside an all-natural blend of violent and lavender botanical extracts which will gently neutralise brassiness.
At £40, it’s on the higher end of the price scale, but it’s a touch of luxury that should be welcome in every bathroom, and smells utterly divine. An added bonus is that it also protects your hair from UV rays and pollution.
Buy now £40.00, Space NK
Amika bust your brass cool blonde repair hair mask
A salon service in a jar, this mask is an all-in-one ultra-violet lathering treatment that will rescue hair in need of some major TLC.
This ultra-luxe hair mask from amika provides superior toning while strengthening, repairing, and hydrating for bright, healthy hair.
Perfect for blondes, silvers and greys, this potent mask helps bring blonde hues back to life.
It’s packed with the brand’s Bond Cure Technology (which targets bonds prone to breakage), plant butters, vegan protein, and ultra-violet pigments, and is clinically proven to significantly brighten, intensely hydrate, strengthen and repair hair while providing a healthy portion of nourishment thanks to three types of plant butters.
Buy now £34.00, amika
Shrine Drop It Toner
The Shrine Drop It toners are relatively new to the world of at-home toners, but they’re very well-rated. The huge range of toning drops make it possible to maintain the fresh salon feeling at any time.
With up to 30 uses per bottle, the product will give a subtle tint of colour to a light base and remove any brassy tones.
It only takes a few minutes to transform your look, and all you need to do is mix conditioner with the drops, apply in sections to towel-dried hair, and let it develop for ten minutes.
Buy now £9.99, Superdrug
