Whether you’re a natural blonde or a dyed blonde, you’ll almost definitely be familiar with the struggle of keeping your hair toned and ashy instead of yellow or brassy. And, once you’ve got that colour corrected, it’s a whole other routine to keep each strand happy rather than clinging on for dear life.
There are thousands of blonde shampoos, conditioners, toners and dyes out there. But not all of them are created equally. Choose the wrong product and you’ll be left with underwhelming hair at best or vibrantly purple, dried-out hair at worst.
Stuart Marsh, Colour Director at Taylor Taylor London, recommends easing yourself in gently when using blonde-specific products for the first time: “Depending on factors such as the porosity of your hair, the colour absorption can really vary from person to person.
As a general rule, if you’re unsure about how long to leave a product on, it’s best to stick to around the five-minute mark so you ease some of the yellow tones without allowing the purple to absorb too much.
If you’re an icy white blonde you can even go for a silver shampoo to keep it extra cool, whereas if you’re a warmer blonde, it’s best to go for a more purple tone to cancel out the brassiness.”
Hair expert Katy Grimshaw from Spectrum One advises using blonde products once every three washes: “Running up to a colour appointment, I recommend not using blonde products two weeks prior, as you’re putting a subtractive tone on the hair, making it more difficult for hairdressers to lift it out and match it to the rest of your colour.”
Feeling concerned? Don’t be. Read on for all of the best blonde hair products to buy in 2024. Your hair will thank you.
Best shampoo for blonde hair
Olaplex No.4P Blonde Enhancer Toning Shampoo
Olaplex is always the go-to brand if your hair is in need of some serious rejuvenation. With its patented formula, it’s truly a one of a kind product that promises to leave your hair feeling newly soft and swishy.
That’s something you may struggle with a lot if you’re dyeing your hair white blonde or silver often. You could invest in a damage control product and also a silver shampoo to keep your hair looking suitably ashy.
Or you could just buy Olaplex’s No.4, which does both tasks simultaneously. Enriched with the brand’s original Bond-Builder System, the formula works to transform dry, brittle areas into a soft, visibly shiny finish. It’s also pretty versatile: keep it on your hair for longer or shorter depending on the strength of results you’re hoping for.
Buy now £28.00, lookfantastic
Kérastase Blond Absolu Bain Ultra Violet Shampoo
If the question is “How can I keep my blonde hair healthy?” the answer is always Kérastase. At least, that’s what every London hairdresser I’ve questioned has ever said. Kérastase’s Blond Absolu Bain Ultra Violet Shampoo is a brilliant all-rounder in the world of blonde shampoos, with a rich, nourishing formula that feels almost conditioner-like without leaving you with greasy roots.
As well as leaving your hair almost squeaky clean (thanks to its Hyaluronic Acid and Edelweiss Flower combo), it cancels out brassy tones while boosting luminosity from roots to ends. If you’re someone who’s hesitant to use a purple-toned shampoo due to its drying reputation, Kérastase is the best option out there for protecting your hair while simultaneously toning and cleaning.
Buy now £25.43, lookfantastic
Virtue ColorKick De-Brassing Shampoo
If you’re after a luxury shampoo which is all-natural, look no further, as the ColorKick De-Brassing Shampoo uses a 100 per cent natural colourant to tone your hair.
The product features plant-derived humectants, which detangle and hydrate the hair, and also features Virtue’s Alpha Keratin 60ku alongside an all-natural blend of violent and lavender botanical extracts which will gently neutralise brassiness.
At £40, it’s on the higher end of the price scale, but it’s a touch of luxury that should be welcome in every bathroom, and smells utterly divine. An added bonus is that it also protects your hair from UV rays and pollution.
Buy now £42.00, Space NK
Oribe Bright Blonde Shampoo
Luxury haircare brand Oribe is one of the best in the business and seriously shows off when it comes to blondes - both natural and dyed. Tackling common blonde hair issues from every angle, it nourishes and revitalises hair from within and counteracts any unwanted tones with its subtle violet colouring.
The result? Hair that’s fresh-out-the-salon-ready: glossy, illuminated and looking healthier than ever. And the best part? Oribe’s products are vegan-friendly and free from sulphates, parabens and sodium chloride. Unlike some blonde shampoos that can dry out your hair from frequent use or coat each strand with artificial ingredients, Oribe’s gentle formula ensures you’re safe to reach for this shampoo every time you’re in the shower.
Buy now £46.00, Space NK
Glaze Super Gloss
If you’re after a conditioning sheen to your hair at a bargain price, Glaze has a range of different conditioning colour formulas, which are enriched with GlaziPlex.
Powered by the nourishing Babassu oil, the unique glossifying conditioners are derived from glycerin and fatty acids alongside a pearlescent biodegradable silicone alternative, giving you a mirror-glaze shine.
There are three blonde-specific shades in the range, Beach Blonde, Pearl Blonde, and Honey Blonde, all of which give the hair a semi-permanent tone without using any harsh chemicals.
Glaze uses no ammonia, no parabens and no sulphates, so you don’t have to stress about what you’re putting in your hair.
Buy now £15.99, Superdrug
Redken Color Extend Blondage Shampoo
Redken is a name you’ll hear - and spot - pretty often inside your favourite hair salons. A brand with a consistent seal of approval from hairdressers around the world, Redken’s Color Extend Blondage Shampoo keeps your hair looking healthy, strong and blonde with beautiful ashy tones.
Don’t be alarmed by its vibrant purple contents: unless you’re leaving this shampoo on for hours, you won’t be left with that dreaded violet tint. Redken’s one of the best out there for extending the time between hairdresser visits by toning each strand while washing it. Hair feels soft, shiny and deliciously (subtly) scented without causing any damage.
While natural blondes will love Redken, this is a shampoo that goes above and beyond for colour-treated hair, thanks to its innovative Triple Acid Protein Complex, which works gently but effectively.
Buy now £21.49, lookfantastic
TIGI Bed Head Dumb Blonde Violet Toning Shampoo
TIGI’s Dumb Blonde range is a surefire winner from start to finish but its Violet Toning Shampoo is arguably the best of an already impressive lineup. It’s a shampoo, a toner and a conditioner all wrapped up into one - a great solution if you’re looking to clean, nourish, and energise blonde hair at the same time.
Powered by its purple toner, you’ll notice a difference after a single use. And, packaged up into larger-than-standard bottles, it’s among the most budget-friendly around if you’re looking for a good cost-per-wear. TIGI recommends leaving this shampoo to settle for 10 minutes while showering but you’ll still see noticeable results if you wash it out immediately. After showering, expect a soft apple scent and easier-to-brush locks.
Buy now £15.20, Amazon
Best conditioner for blonde hair
Pureology Hydrate Conditioner
Pureology’s concentrated formula means a little goes a long way. A conditioner that’s suitable for both thin and thick hair, it’s designed to be used sparingly without waving goodbye to results. Sure, it might be a little more expensive than your standard conditioner but, proving that good things come in small packages, once you’ve tried Pureology’s blonde conditioner, you won’t want to go back.
Super moisturising without weighing your hair down, use this conditioner if you’re on the hunt for smooth, sleek locks that are easy to brush. As its name suggests, Pureology makes good use of natural ingredients, opting for multiple oils, seed extracts, proteins and leaf extracts in its magical formula. It also comes with a refreshing minty smell, which you’ll love first thing in the morning.
Buy now £20.85, lookfantastic
Josh Wood Colour Miracle Conditioner for Dry, Damaged Hair
For too long, Josh Wood Colour was an underdog in the haircare world before it easily rose up the ranks as one of the best, budget-friendly brands for blonde hair. The Miracle Hair Conditioner does what it says on the tin: performs miracles on dry, damaged hair and invigorates it with energy.
Designed for any blonde who struggles with flyaways, Josh Wood incorporates natural active ingredients and its signature Colour Shine Complex (made up of Quinoa Extract, Green Walnut and UV filters) into a silky, smooth formula that glides through the hair. This vegan-friendly bottle is one of the newest to the brand’s Miracle collection and counteracts even the most straw-like of hair.
Buy now £15.00, Josh Wood Colour
Kerastase Blond Absolu Cicaflash Conditioner
Go for a professional deep conditioning treatment and there’s a high chance you’ll be offered Kerastase. The brand’s Blond Absolu Cicaflash Conditioner is the haircare equivalent of a shot of espresso: small but powerful and promises an almost instant burst of energy. Not only is its soft lavender hue gorgeous to apply, it’s also suitably lightweight.
While Kerastase might call this product a conditioner, it’s almost more of a mask and can be used the same way. Leave on for a few minutes after shampooing for a quick rejuvenation or apply like a hair mask for 30 minutes and walk away with salon-shiny locks. A hazelnut-sized amount works wonders for nourishing hair fibres and hydrating lightened hair.
Buy now £30.22, lookfantastic
Best toner for blonde hair
IGK Mixed Feelings Leave-in Blonde Toning Drops
IGK’s Blonde Toning Drops are your secret weapon for choosing a specific blonde shade. Rather than hastily applying a product and hoping for the best, these toning drops allow trial and error and expertise when it comes to defining your ideal shade.
The handy diagram on the back of the packaging will give you an indication as to how many drops to use but, for light toning, opt for three to four drops and for a more noticeable difference, use up to nine mixed in with your shampoo and/or conditioner.
These concentrated drops are brilliant to bring along if you’re travelling and don’t want to lug all of your blonde products with you. Inside, mix with any standard shampoo or mix into your leave-in styling products and wash as normal.
Buy now £28.00, Revolve
Wella Hair Color Permanent Liquid Hair Toner
If you can’t squeeze in a trip to your hair salon, Wella’s Liquid Hair Toner is the next best thing. Use it after bleaching hair to neutralise any unwanted warmer tones and, once washed out, you’ll be left with a beautiful, cool shade.
Wella Hair doesn’t discriminate when it comes to colour effectiveness: use on platinum blonde shades right through to bronde hair, on an all-over colour or to neutralise highlights or balayage. As you might expect from any good toner, it can be drying. Use alongside a blonde conditioner or mask treatment to keep your locks just as healthy as they are toned.
Buy now £14.50, lookfantastic
Best blonde hair dye
Schwarzkopf LIVE Colour Intense Lightener
Schwarzkopf’s LIVE Colour range is perhaps the most enthusiastic blonde hair dye around for drawing out cool, bleached locks. It’s powerful and works quickly, promising up to eight levels of lift per use.
Sure, if you’re going from dark brown or black through to ice-blonde tones you’ll probably need to bleach twice. But if you’re a light brunette or dark blonde looking for a lighter shade, one session with LIVE Colour and you’ll have vibrant results quickly.
It’s powerful but careful, incorporating a brightening oil booster and an after-treatment sachet to ensure your newly lightened hair is soft and shiny rather than brittle. Each pack also holds a lot of product so, unless you’ve got super thick hair, you’ll probably only need one bottle.
Buy now £5.50, Boots
Jerome Russell B Blonde Powder Bleach for Light to Dark Brown Hair
Bleaching your hair successfully doesn’t have to involve an expensive trip to the salon and Jerome Russell’s BBlonde Powder Bleach is one of the most budget-friendly ways around to achieve those lighter tones.
As its name suggests, this is a bleach designed for those with light to dark brown hair, lifting hair up to six to nine shades safely. Simply buy the matching peroxide, mix in your bathroom or kitchen and apply as desired. If you have thick locks, you may want to double up on the packs.
Buy now £4.49, Boots
Bleach London Total Bleach Kit
If you’re a fan of bright colours and interesting shades, you’ve almost definitely heard of Bleach London. But, unless you’re naturally white blonde, you’ll probably want to start out with the brand’s Total Bleach Kit to achieve that blank canvas.
Offering salon-standard results, this popular hair bleach lightens strands by removing natural colour pigments to achieve a platinum blonde. One kit is suitable for very short, cropped hair and roots up to 2.5cm long. For short hair or roots over 2.5cm long, you’ll need two kits and for longer hair, you may need up to four kits.
Buy now £10.00, Boots
John Frieda Precision Foam Colour Hair Dye
Dying your hair blonde successfully is a careful operation and John Frieda’s Precision Foam Colour Hair Dye takes a lot of the fear out of doing it right. The best part about this line is its focus on natural shades, weaving subtle, gentle highlights through your hair even when using a box-dye method. Unlike other, watery hair dyes, its foam nature ensures a far more even coverage.
There’s no dripping, no leaking and no strong smell and, paired with thick, durable gloves, it’s arguably the closest thing you’ll find to a relaxing hair dye experience. A large number of shades available (28, at last time of counting) means you’ll easily find the specific blonde colour you’re looking for.
Buy now £9.99, Boots
Josh Wood Colour Miracle Kit 9.0 - Blonde
Josh Wood Colour is perpetually one of the most searched-for box dye brands and, while it may not be the cheapest box dye available, it’s the closest thing you’ll find to a trip to the salon, at home.
Josh Wood’s hair dye doesn’t just change the colour of your hair, it also nourishes it on a molecular level. Free from ammonia and formulated with natural, vegan and cruelty-free ingredients, it’s effective without causing damage. Use alongside Josh Wood’s The Miracle Shot for impressively glossy locks thanks to its vitamin B3, B5 and Omega 3 & 6 inclusions. It might just be the first blonde hair dye that improves the condition of your hair with repeated use.
Buy now £29.00, Josh Wood Colour
Best mask for blonde hair
Davines NOUNOU Nourishing Repair Mask
There’s a reason you’ll spot Davines products in so many hair salons around the world: it really is one of the finest when it comes to keeping your hair looking its best. This should be something you’re paying more attention to post-bleaching and so the NOUNOU Nourishing Repair Mask deserves its place on your shower shelf.
Within its impressive ingredients list, there’s olive butter to soften and moisturise, jojoba oil to reveal a shiny finish and to counteract static and flyaways, cherry oil to intensely hydrate and rhizobian gum to add natural body.
Buy now £10.50, Cult Beauty
BLEACH LONDON Reincarnation Mask
Creative colour connoisseurs are likely no strangers to the BLEACH LONDON brand - and this Reincarnation Mask from the brand ensures ultra-soft and glossy hair in just twenty minutes from start to finish.
Developed with bleached, coloured and damaged locks in mind, the mask works on all hair types to moisturise and nourish the strands, leaving them looking and feeling hydrated. It blends hydrolysed wheat protein, sunflower seed oil and lactic acid to encourage a stronger-looking mane that’s more manageable, while protecting each strand from environmental aggressors.
Buy now £16.10, lookfantastic
Christophe Robin Colour Shield Cleansing Mask with Camu-Camu Berries
Christophe Robin will forever be a top choice when it comes to restoring bleached, damaged hair and the brand’s Colour Shield Cleansing Mask is one of the best for bringing your hair back to its former glory.
Its extremely gentle, low-foaming formula has been expertly developed to help prolong the vibrancy of colour-treated hair while its creamy, pearlescent texture is delicate to respect your hair’s natural precious oils, so lengths feel intensely nourished with a glossy, long-lasting radiance.
Buy now £22.20, Christophe Robin
Best hair oils for blonde hair
Kérastase Elixir Ultime L'Original Hair Oil
A must-have in your haircare routine if your strands or extensions are starting to look a little frazzled, the Kérastase Elixir Ultime L’Original Hair Oil works as a primer, finisher or refresher, smoothing the appearance of split ends, while providing heat protection up to 230°C.
Its leave-in formula nourishes and visibly smooths hair for a soft, sleek finish. It also comes infused with a floral-woody scent of violet leaf, freesia, mandarin and musk, ensuring your hair doesn’t just look radiant but smells it too.
Buy now £46.40, lookfantastic
JOICO Blonde Life Brilliant Glow Brightening Oil
JOICO’s Blonde Life Brilliant Glow Brightening Oil was designed specifically with blonde hair in mind and brings together everything you need to restore your locks’ smoothness and shine. Powered by arginine, a naturally occurring amino acid, the formula works to restore each strand’s strength, while monoi oil gives antioxidant power, defending the hair against environmental aggressors. And don’t be concerned if you’re a lighter blonde: this oil is stain-free.
Buy now £26.40, lookfantastic
Gisou Honey Infused Hair Oil
Negin Mirsalehi, the founder of Gisou, comes from six generations of beekeepers. The brand’s entire range of honey-infused products is not only born out of generational expertise, but contains honey from Mirsalehi’s family bee garden.
Officially a cult-favourite product, Gisou’s Honey Infused Hair Oil can be used pre or post-styling to help rebuild and repair hair at the cuticle level. Never greasy and a powerful hydrator which is rich in antioxidants, vitamins and amino acids, your mane will never be shinier or more sumptuous.
Buy now £35.00, Cult Beauty
Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil
Briogeo caters to everyone, focusing on texture when it comes to hair care - and this Don’t Despair, Repair! Strengthening Treatment Hair Oil was designed to heal and nourish stressed-out strands across the spectrum of hair types.
This intensive weekly treatment combines a two-part formula that utilises a unique set of natural and vegan ingredients, like the Proprietary Rice Protein Complex, which undoes existing damage and prevents further from taking place, and the fatty acid-rich rosehip oil, which not only injects moisture but also helps to reduce the appearance of split ends for an all-over more glossy mane.
Buy now £28.00, Cult Beauty
Verdict
If there’s one blonde hair care product you should definitely incorporate into your routine, it’s Olaplex No.4P Blonde Enhancer Toning Shampoo. Ticking all the boxes when it comes to cleaning, nourishing, clarifying and colouring, this shampoo is a win-win for anyone with blonde hair.
