When you think of Black Friday, you likely associate the shopping extravaganza with tech deals with the recollection of customers fighting over TVs burned permanently in your mind.
But it’s not all laptops and game consoles. Some of the most sought-after BF deals are on lifestyle items, namely fashion, furniture and our favourite, beauty.
If you’ve ever wondered about a cult product that everyone’s raving about, or wanted to try a new beauty tool, Black Friday creates the perfect moment to dip your curious toe in. You can test, trial and sample without putting so much strain on your pennies because practically every beauty brand gets involved in the sales action. You name it, the discounts are there: across skin, hair, makeup and fragrances.
Black Friday is also the time to slay Christmas gifting. You’ll find individual products with generous reductions but also gifts with purchases, bundles and sets ready to be wrapped up and placed under the tree.
Get in on the Black Friday action and secure deals on big-name brands like Dyson, Olaplex, Aesop, GHD, Oral-B, Augustinus Bader and many, many more. You can also shop beauty at Boots, Amazon and John Lewis.
Why you can trust ES Best’s Black Friday coverage
Over at ES Best, we know the importance of spending your money wisely, which is why we take great care to select only the best deals. I have been writing and editing beauty articles for almost seven years and covering Black Friday for just as long. To ease in your selection, I am flagging some of the top products worth splashing out on as well as a list, divided by category of the overarching brand deals. Hope it helps!
Shop current beauty and grooming deals here
LYMA Laser + LYMA Skincare starter kit
Want to make the most of LYMA Laser’s benefits? Couple it with the brand's high grade luxury skincare to get faster, longer-lasting results. The skincare is informed by epigenetic science to target the eight mechanisms of skin ageing with its anti-ageing serum and cream.
Was £2,369
Buy now £1658.00, LYMA
Medik8 Crystal Retinal
When it comes to retinol, there is a reason that Medik8’s line-up always comes up trumps. The brand has a selection of products with varying percentages so that no matter where you are at with your retinol journey (beginner or seasoned applicator) or if you have sensitivities, you can still get in on the smoothing action. It is also great for those with blemish-prone skin as it works to purify and balance.
Buy now £51.75, Medik8
ICONIC London Prep-Set-Glow
As you can probably tell from the look of this mist, it brings radiance in spades. Just a few spritzes of this product and you will be treating your complexion to a glowy finish - but importantly, it does not appear glittery despite the look of the bottle. This is achieved through light-reflecting particles contained within the formula. These are combined with green tea, vitamin E and invigorating caffeine. There are three shades available; Gold, the champagne-hued Original and bronze Glow.
Was: £25
Buy now £15.00, ICONIC London
Victoria Beckham Beauty Satin Kajal Liner
If you’ve yet to use one of these liners, you’re absolutely missing out. Creamy, yes. Easy to blend, yes. but then – and here’s the magic – once they’re on they jsut stay absolutely put, meaning the halo of black or gunmetal grey or sparkling gold just stays absolutely put until it meets eye make-up remover.
Buy now £32.00, Victoria Beckham Beauty
FOREO Luna 3
Bring your beauty routine into the tech sphere with a FOREO device. The Luna 3 is a high-tech 2-in-1 cleansing and firming tool which will exfoliate your skin and leave it feeling fresh.
The device is made out of velvety soft silicone which is bacteria-resistant and 35 times more hygienic than nylon brushes.
It works to remove impurities trapped deep within your pores, in turn, reducing the chances of a breakout.
Whilst its massaging side will boost microcirculation, giving you a brighter, healthier complexion, the silicone touchpoints will gently exfoliate the face, banishing dead skin cells with zero abrasion.
Was: £209
Buy now £189.00, Amazon
OTO CBD Sleep Drops - 1500MG CBD
While OTO’s CBD Sleep Drops might be designed to help you snooze, they’ll help you calm down throughout the day, too. Perfect for nighttime (especially if you’re an anxious sleeper or struggle to settle down for the night) or when you’re winding down in the evenings, these high-powered drops have a refreshingly minty flavour and promise no grogginess the following morning.
Pure OTO’s CBD is also infused with soothing lavender, calming butterfly pea flowers and fresh field mint curated to help you doze off.
Was: £69
Buy now £41.40, OTO
IT Cosmetics Your Skin But Better CC+ Cream Matte SPF 40
IT Cosmetics was born out of the desire to create skin-loving makeup that celebrates your natural complexion and won’t do more harm than good. The brand harnesses the expertise of plastic surgeons, skincare experts and dermatologists to offer long-lasting heroes in your makeup bag. Enter the CC cream.
Aptly named Your Skin But Better, it has a full coverage finish and so is designed for those looking for a product that places more emphasis on the tinted rather than the moisturiser. It has a matte effect and colour-correcting properties (that’s the CC), but is packed with powerhouse ingredients like collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins that you’ll find in many of your favourite skincare products.
Buy now £27.38, lookfantastic
The Body Shop Boost Uplifting Hair & Body Wash
A hot shower can work wonders, relaxing muscles and giving skin a hydration injection. Upgrade your morning wash with The Body Shop's formula which sings with zesty citrussy notes that will put you in a sunshine state of mind.
Find more luxe shower washes here.
Was: £14
Buy now £8.40, The Body Shop
GHD Chronos
Best for: What if we told you that you could style your hair three times faster – would you believe it? Well, that’s exactly what GHD is claiming with its latest innovation. The Chronos was created with one sole mission: to streamline the styling process without compromising strand health.
The tech bit: The most advanced model in its portfolio, the Chronos has trademarked motion-responsible technology. This very innovative feature allows your tool to monitor and adapt to your hair type and the way that it is being used. For those who are prone to multiple passes or what is known as slap-slap styling, this is a game-changer.
The iron provides consistent heat but, using an intelligent algorithm, adapts power depending on speed, section size and hair type so that it only requires one stroke to create your go-to look, be it poker straight or bouncy curls. This feature also means that it is as effective on fine locks as it is on thick and the same goes for coarse and textured – all of which absorb heat differently.
Just to add: The brand says that the Chronos results in more defined styles, provides 85 per cent more shine (thanks to ultra-gloss floating plates) and has twice the frizz-fighting effects.
Was: £289
Buy now £199.00, GHD
Maybelline New York Lash Sensational Sky High Mascara Brown
For those in the know, the Maybelline Lash Sensational Sky High packs a real punch for its modest cost outlay. The mascara promises incredible volume to your lashes using bamboo extract and fibres to strengthen them as it leaves the pigmented shade.
The jet-black hue may already be a staple in your collection but keep this brown tone on hand for extensions with no professional treatment necessary. These are your lashes but longer, thicker and sky-high.
The formula has been ophthalmologist tested, so it is suitable for those with sensitive eyes and contact lens wearers.
Was: £12.99
Buy now £6.49, Amazon
Aesop Resurrection Hand Wash 500ml
For builders and chefs to healthcare professionals, handwashing is a major element of the job and practising good hygiene. When you're putting your hands through the wringer so frequently, it's wise to invest in a moisturising soap to bring them back from the brink.
Aesop's Resurrection soap, made with conditioning botanical blends, gently cleans and hydrates hands and is gentle enough for everyday use. It is on the expensive side, but you'll get half a litre here - not to mention a cool bottle to display it in.
Was: £33
Buy now £28.05, Cult Beauty
Dyson Airstrait
Joining its lineup of the Supersonic dryer, Airwrap multi-styler and Corrale, the Airstrait is Dyson’s latest innovation. It was created to solve two challenges detailed as the most pressing by its customers: lack of time and straightening prowess. It follows suit in the collection with its use of the V9 motor, but straightens faster and sleeker. Dyson has been working on solving this over the last four-plus years and always with its signature MO to minimise and prevent damage.
So here’s the thing: there are no hot plates involved in this straightening product. It breaks away from any hot iron preconceptions, instead opting for high-velocity jets of air to create straight, natural styles. And here’s another thing, you can style from wet.
There are two modes; wet-to-dry and dry-to-dry as well as a range of temperatures that never exceed 150°C (the limit to prevent hair damage). This multitasking device is a must for those who typically will dry and then straighten their hair. It transforms two tools into one seamless and speedy process where the total time taken was around 10 minutes (granted, my hair is thin in nature so it may take longer on thicker hair).
The finish is bouncy and slightly unfinished rather than poker straight, giving that effortless look without eliminating texture and volume. It also requires less concentration. When you’re using a regular hair dryer, the hair tends to fly around but this propels the air in just one direction.
It does take some time to finesse - not a lot but will require a few uses before you get the hang of it. The handy LED screen guides you through when changing the modes and temperature with a cute design of a person with diagrams and arrows to show you exactly what it will do.
Was: £449.99
Buy now £399.99, Boots
Hero Cosmetics Mighty Patch Original Spot Patches
Don’t let a spot affect your confidence. At the first sign of an underbump unwelcomed friend, pop on one of the Hero Mighty Patches. The hydrocolloid layer absorbs the fluid, while also preventing the ability to pick, squeeze or touch. It can be applied on sensitive skin.
Was: £17.99
Buy now £13.05, Amazon
REFY Brow Pomade
Giving her legion of fans what they want, Jess Hunt created this brow pomade as part of her REFY Beauty collection and it has quickly become a cult buy. To create the entrepreneur’s signature brushed-up look, this pomade is on hand to fill in areas of sparsity and bring more depth.
It’s dual-ended with the brush on one side and the pigment on the other so you can control the amount of colour you apply. There are three to choose from; light, medium and dark with a creamy texture that has all-day wear.
Was: £16
Buy now £12.80, REFY
Augustinus Bader The Face Cream Mask
Black Friday is the perfect time to treat yourself to a slice of extravagance, a little luxury you would never typically purchase. And skincare doesn’t get much more luxurious than Augustinus Bader. Powered by Professor Bader’s unique blend of amino acids, vitamins and peptides, known as TFC8, this mask promises to completely transform dull, uneven skin. This mask offers unparalleled hydration, while also lifting and firming the skin, leaving you with a radiant, smooth complexion.
Was: £170
Buy now £127.50, John Lewis
EVE LOM Daily Rejuvenating Cream
EVE LOM unveiled its Daily Rejuvenating Cream backstage during London Fashion Week at Emilia Wickstead AW24 to prep the complexions with its plumping and moisturising properties. Lead makeup artist Anne Sophie Costa explained, “I used this on the models' skin for an extra boost of hydration and glow. The desired outcome is polished and perfected skin with a hint of rawness, matte and elegant yet sophisticated and polished in its finish”.
The formula is enriched with what the brand calls its Time Retreat Complex, which contains encapsulated retinol to reduce the appearance of fine lines and wrinkles. It is set alongside hydrating hyaluronic acid and wild indigo seed extract for long-lasting moisturisation.
Was: £120
Buy now £90.00, Space NK
Dior Sauvage Eau de Parfum 60ml
Dior Sauvage is one of the most versatile fragrances for men. It’s a fresh, woody blend with a subtly masculine finish which works for pretty much any situation going – and, right now, it’s £15 off.
Was: £85
Buy now £70.00, Boots
Shark FlexStyle 4-in-1 Air Styler & Hair Dryer
The multifunctionality of the Shark FlexStyle has earned the gadget its cult status. Curl, volumise, smooth and define - these are just a few of the many functions that it has in its arsenal, taming your mane for frizz-free styling. There are three heat and airflow settings and Coanada technology that harnesses air power over heat to combat damage. The tool is constantly monitoring its temperature - 1,000 times a second - to ensure the latter is kept to a minimum.
Was: £269.99
Buy now £189.00, AO
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £28.08, Amazon
Oral-B iO5 Electric Toothbrushes For Adults
Oral-B’s iO5 toothbrush calls on the powers of artificial intelligence to give you an effective clean. The oscillating brush head tracks in real-time and shares information about your brushing style and areas you may have missed when paired with the app. There are also helpful features like a light sensor if you’re pressing to hard and five modes for an intensive or more sensitive teeth-friendly clean.
Was £280
Buy now £89.99, Amazon
Philips Lumea IPL Hair Removal 8000 Series - Hair Removal Device
Silky smooth hair-free skin may just be a matter of weeks away. To slip into your priming routine, Philips suggests that you only need to use it every other week at first for three treatments in order to reduce hair growth by 92 per cent. It, of course, gets more and more effective with consistent usage - before long you’ll have permanent hair removal with no costly professional treatments needed.
Was: £499.99
Buy now £279.99, Amazon
Pureology Hydrate Shampoo
There is a reason why Pureology’s Hydrate shampoo is often found in our ‘best’ round-ups: it’s quite simply a very good product. The scent alone will be enough to convert you to the world of the vegan haircare brand (it has notes of patchouli, bergamot and lavender), but you’ll stay for the transformation of your tresses that will appear healthier, hydrated and vibrant if treated with colour.
Sage, green tea and jojoba form the basis of the formula that is nourishing and protective. These nourishing powerhouses are combined with the brand’s patented Antifade complex that should buy you some time between salon appointments and prevent further environmental aggressors from affecting your hair.
Was: £23.80
Buy now £14.05, Amazon
Retailers on sale
Face The Future - up to 60 per cent off from November 25-December 6
Cult Beauty - 30 per cent off bestselling brands
LOOKFANTASTIC - 30 per cent off everything
Sally Beauty - 30 per cent on exclusive brands from November 29- December 2
Sephora - up to 30 per cent off brands like YSL and Urban Decay and spend over £120 will receive a Beauty Bag gift worth £120
Space NK - 25 per cent off from November 26
Superdrug - up to 71 per cent off from November 6 - December 3
The Perfume Shop - up to 60 per cent off
Victoria Health - up to 50 per cent off
Makeup brands on sale
BareMinerals - 25 per cent off from November 28 to December 2
Blink Brow Bar - 25 per cent off site-wide from November 21 to December 2
Chantecaille - 25 per cent off our iconic products sitewide
Charlotte Tilbury - 50 per cent off icons
Erborian - 30 per cent off site-wide
ICONIC - 40 per cent off from November 15 - December 2
ILIA - 20 per cent off online and gift with purchases from November 25 to December 2
IT Cosmetics - 30 per cent off on Amazon from November 21 to December 2
Jones Road - 25 per cent off bestselling kits
KIKO - buy 3 products and get 3 more free
Laura Mercier - 20 per cent off on November 29 only
MERIT - 20 per cent off from November 25 - December 2
Milk - up to 40 per cent off
NARS - 30 per cent off when you shop £100 and over
NUDESTIX - 30 per cent off from November 25 - December 1
Perricone MD - up to 75 per cent off
REFY - 20 per cent off everything sitewide
RevitaLash Cosmetics - 20 per cent off sitewide from November 29 to December 2
RMS Beauty - 25 per cent off at Naturisimo and Cult Beauty
Trinny London - up to 40 per cent off from November 29 to December 2
UKLASH - up to 40 per cent off from November 21-26
Victoria Beckham - 20 per cent off sitewide from November 26 to December 1 and 25 per cent off sitewide on December 2
Hair brands on sale
Batiste - 25 per cent off at Boots from October 25- December 16
Bellissima - £70 off
CÉCRED - 25 per cent off
Dyson - up to £150 off Corrale straightener, Supersonic hair dryer
Fable & Mane - 25 per cent off all products on Amazon from November 21 to December 2
ghd - up to 25 per cent off
Hair by Sam McKnight - 20 per cent off from November 22 - December 2
Harry’s - up to 50 per cent off holiday sets from November 15
Hello Klean - 30 per cent off from November 20 - December 2
JVN Hair - 25 per cent off all products at Space NK from November 25 to December 2
KERASILK – up to 15 per cent off at Amazon from November 29 – December 2
L’Oréal Professionnel - from 30 per cent off
MONPURE - 20 per cent off sitewide
Noughty - 35 per cent off all from November 11 to December 2
KEVIN.MURPHY - 20 per cent off sitewide from November 28 - December 2
TYPEBEA - 25 per cent off at Boots
Wahl - 25 per cent off all products with the code BLACKFRIDAY from November 20 - December 1
Skincare brands on sale
AESTURA - 30 per cent off
Allies of Skin - 30 per cent off sitewide from October 14
Beauty Pie - 60-day free trial
Bubble – 20 per cent off full range from November 29 to December 2
Caudalie - 25 per cent off from November 25 to December 2
Cetaphil - 30 per cent off selected products
COSRX - up to 33 per cent off select products
DERMATICA - free limited edition bundle
Dr.Jart+ - 20 per cent off all products sitewide
EMBRYOLISSE - up to 33 per cent off select products
ESPA - up to 40 per cent off selected lines from November 1-28
Eve Lom - 35 per cent off sitewide from November 20 to December 2
FaceTheory – 30 per cent off the full range from November 14 to December 2
Gatineau - 30 per cent off full-sized products from November 22 to December 1
Glow Hub - 25 per cent bestsellers
Grown Alchemist - 30 per cent off site-wide from November 29-30
Indeed Labs - 50 per cent off sitewide from November 29 to December 2
Indu - up to 20 per cent off from November 27 to December 3
Jurlique - up to 40 per cent off across the range at Amazon
KORA Organics - 25 per cent off from November 26 - December 3
La Roche Posay - up to 30 per cent off sitewide
L’OCCITANE - 20 per cent off all full-sized products from November 25 – December 1
LUSTRE ClearSkin - up to 40 per cent off LED masks from November 20-December
Miller Harris - 20 per cent off from mid-November to December 1
MZ Skin – 25 per cent off the full range from November 25 to December 4
NIOD - 50 per cent off on best-sellers, 23 per cent sitewide from November 1 to December 5
Omorovicza - 25 per cent off sitewide from November 20 to December 20 with code CYBER
REN Clean Skincare - 30 per cent off from November 11-December 3
ReVive - 25 per cent off for every £100 spent to a 30 per cent discount
Shiseido - 25 per cent off sitewide, 30 per cent when you spend £120 from November 22-27
Skin Rocks - 20 per cent off sitewide and 25 per cent off orders of £100 or more
SkinChoice - 35 per cent off pimple patches from November 29-December 1
Skinceuticals - 20 per cent off sitewide from November 25 to December 2
Starface - 25 per cent sitewide from November 29
This Works - up to 25 per cent off hero products from November 29 to December 2
Tisserand Aromatherapy - 30 per cent off sitewide from October 25-November 30
The INKEY List - 25 per cent off site-wide from November 8 - December 1, 30 per cent off site-wide for Cyber Monday (December 2-3)
The Organic Pharmacy - 25 per cent off everything from November 18 -December 2
The Outset - up to 25 per cent off with the code BLACKFRIDAY from November 29-December 1, 30 per cent off single SKUs from December 2-3 with the code CYBER
UpCircle - 25 per cent off everything at Amazon
Body brands on sale
Bloom & Blossom - 30 per cent sitewide with code Gift30 from November 19 to 26
Dr. Squatch - 20 per cent on all orders over £55 and 35 per cent on all orders over £70 from November 11- December 4
ESPA - up to 40 per cent off
Faith In Nature - up to 30 per cent off
Joonbyrd - 20 per cent off from November 25 - December 2
Molton Brown - 25 per cent off all EDPs and EDTs from November 26 - December 2
Neal’s Yard Remedies - 25 per cent off
Nursem - 20 per cent off sitewide from November 22
Rituals - 20 per cent off at lookfantastic
The Body Shop - 30 per cent off
Wild - 30 per cent off sitewide from November 22 - December 2
Fake tan
Isle of Paradise - 50 per cent off sitewide from November 26
Skinny Tan - half price at Boots
Tan-Luxe - 50 to 70 per cent off sitewide from November 25 to December 1
Nail brands on sale
London Grace - buy one polish, get one free from November 29 to December 2
MYLEE - 40 per cent off everything
Supplement brands on sale
GALLINÉE - 30-40 per cent off supplements and toothpaste
DE-PUFF Gummies - 30 per cent off from November 27 - December 2
DIRTEA - 30 per cent off subscriptions
Healf - up to 60 per cent off a selected range of products site-wide
Innermost - 22 per cent off
Liquid I.V. - 30 per cent off from November 21 - December 2
Nourished - 55 per cent off all personalised stacks subscriptions or 30 per cent off all life stack subscriptions from November 28 - December 3
Novomins - 40 per cent off from November 21
OTO Wellbeing - 40 per cent off
Revive Collagen - up to 50 per cent off
Viviscal - 47 per cent off
Vida Glow - 25 per cent off sitewide
You're Looking Well - 40 per cent off the 90-day Day Pill from November 29 to December 2
WelleCo - 25 per cent off
Beauty treatments on sale
Laser Clinics - 60 per cent off laser hair removal
Skin Laundry non-invasive treatments and products - up to 50 per cent off on popular treatments
Thérapie Clinic - up to 70 per cent off from November 18 to December 4
Beauty tools on sale
Beautifect - up to 30 per cent off site-wide from November 29 to December 2
BEAUTYPRO Devices - 35 per cent off from November 29 - December 2
Dr Levy - 30 per cent discount on all products and a 10 per cent discount on gift sets and bundles from November 25 - 30
Foreo - up to 50 per cent off
GESKE cleansing devices and skincare - 50 per cent from November 25 to 2nd December 2
Hershesons - 20 per cent kits
Hyperice - discounts on Venom Go, Hypervolt Go 2 massage gun (£99) and Normatec Premier (£849)
Kineon's MOVE+ Pro at home, red light and laser therapy - 50 per cent off
LUSTRE ClearSkin - up to 40 per cent off
LYMA - 30 per cent off
Fragrance brands on sale
ARRAN Sense of Scotland - up to 40 per cent off bestselling fragrances
Jo Loves - Amber, Lime & Bergamot Candle with every purchase
Molton Brown - 25 per cent off all EDPs and EDTs from November 26 to December 2
Sana Jardin - 30 per cent off all fragrances, gift sets and scented candles from November 18 to December 2
When is Black Friday 2024?
Black Friday 2024 began on November 29. Black Friday is usually the biggest sales day but often brands will begin their reductions early with some kicking off on November 1.
When does Black Friday end?
The discounts may appear all month but the Black Friday event will come to an end on December 2. The final day of the official four-day extravaganza is known as Cyber Monday and was typically reserved solely for tech but now extends to every category.
Why is it called Black Friday?
Black Friday is always the day following Thanksgiving, which takes place on the last Thursday in November each year like clockwork. The sale day that follows is known as Black Friday due to the chaos that ensued back in the 60s as shoppers rushed to secure a bargain on the first day of the Christmas shopping season.
