Amazon has always been a one-stop shop, no matter what item you are searching for.
Need a new good read for your next trip? Check. A new laptop? Check. A supply of nappies? An upgrade to your timeold TV? Layers to withstand the British winter? Check. Check. Check.
The same runs true for beauty products. Amazon has long played host to big name brands like ghd, Pureology, FOREO, Elemis and more, but never has it had such an expansive offering of items to fill your bathroom cabinet.
In September 2022, Amazon unveiled its Luxury Stores in the UK that brought alongside it high-end skincare favourites to the site, including the likes of Dr Barbara Sturm.
It’s not just skincare. The quantity of labels are seemingly endless and cover the spectrum of hair, makeup, fragrance and tools. The latter of which include gadgets and gizmos like electric toothbrushes, hair dyers (hello Dyson!), and even hair removal like at-home IPL machines from Braun and Philips.
You will also be able to find all this and more at a fraction of the cost as part of the Amazon Prime Day sales.
What is Amazon Prime Day?
A sale that traditionally took place once a year, Prime Day was Amazon’s answer to Black Friday earlier in the year. It originally was held in July but has since grown as a double feature in the year and in 2022, there were two two-day sales in both July and October.
When does Amazon Prime Day end?
The Amazon Prime Day sale will be live from on July 11 until 23:59 on July 12.
How to take part in Amazon Prime Day
Make sure you are logged into your Prime account to maximise the bargains on offer. If you’re yet to subscribe to the retailer’s Prime membership, there’s no time like the present. Being part of the Prime club gets you entry to the discount events as well as Prime Video, free Kindle books and much more. Most notably, you get unlimited next day delivery.
Sign up to a 30-day free trial for Prime here.
What kind of beauty deals can we expect?
The most popular discounts on Prime Day tend to fall on items at the once pricier end of the spectrum. We’re talking ghd styling tools, Oral-B toothbrushes with reductions that will have you blinking twice and the cult Philips Lumea IPL device. Look also to Murad, Perricone MD, Elemis, Living Proof, Viviscal, Neal’s Yard, Urban Decay and more.
Are there any beauty discounts available now?
You betchya! See below for the ones we think are worth your attention.
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Philips Lumea IPL Hair Removal 8000 Series - Hair Removal Device
Was: £449.99
Buy now £289.99, Amazon
FOREO Bear Microcurrent Facial Toning Device With 5 Intensities
Innovative Scandinavian label has been putting a hi-tech twist on beauty routines the world over for quite some time with its bestselling LUNA device that is not your average cleansing brush. It uses silicone and sonic to make your products more efficacious (but more on that below).
The BEAR is one of the brand’s newer offerings and has been created specifically for facial toning. Crafted in the FOREO signature silicone, it delivers microcurrent and T-Sonic pulsations that exercise each and every muscle in the face and neck (don’t forget the neck!). Entirely safe and foolproof, the brand opts for a patented Anti-Shock System so you need not fear about any potential mishaps as it will automatically adjust to the area in question through sensors. This provides an entirely pain-free experience and yet you won’t help but notice the visible changes, especially when it comes to areas like the cheekbones.
Connect to the app and you can follow one of the customisable facial workouts for a face PT in your pocket, helping to boost collagen and elastin and tighten skin at the same time by penetrating and stimulating at a cellular level and resulting in a natural toning effect. More than just skin deep, this beauty gadget is able to reach through the skin’s layers in order to encourage better circulation, offer lympathic drainage and ease tensions to leave you with the glowing skin that you deserve.
Plus the battery life is so long-lasting, you can use it over 90 times without needing to rejuice - just remember where you leave the charger. There are no additional attachments but it is best paired with a serum to allow the device to glide along the skin with ease - a mini version of the brand’s SERUM SERUM SERUM is included with this purchase.
Was £209
Buy now £121.72, Amazon
Calvin Klein CK One Unisex Eau de Toilette
Was £46
Buy now £22.80, Amazon
Urban Decay All Nighter Setting Spray
Urban Decay’s setting spray has stood the test of time over the years and is the product of choice for effectively sealing your base textures onto your skin until the removal process, up to 16 hours later.
The staying power is superior to most other products on the market and will be able to withstand melting, fading and the like. There’s a travel-sized option that makes it easy to slip into your carry-on for city breaks, beach vacays or when you’re heading for an all-day party, but it also comes in a larger 118ml option (£27).
Was £28
Buy now £18.90, Amazon
REN Clean Skincare Ready Steady Glow Daily AHA Tonic 250ml
This tonic from REN Clean Skincare is perhaps the brand’s best known and most lauded product in its offering. It uses chemical exfoliant favourites; AHAs and BHAs that are gentle but pack a real punch to declog pores and leaves skin feeling smoother than before. Use daily to maximise the likes of lactic acid and willow bark-derived salicin and cue the glow.
Was: £28
Buy now £14.00, Amazon
Theragun Elite - Electric Handheld Massage Gun
Was: £459
Buy now £299.00, Amazon
CeraVe Foaming Cleanser
Unlike the other products on this list that are mostly serums, this cleanser incorporates niancimande for regular use. It combines the skin-clearing ingredient with nourishing and hydrating Hyaluronic Acid as well as as ceramides to protect its natural barrier. It removes makeup swiftly and easily and can be used on sensitive skin without causing any inflammation or irritation.
Was £11.50
Buy now £7.27, Amazon
This Works Deep sleep pillow spray
Was: £21
Buy now £13.30, Amazon
ghd Ultimate Styling Gift Set - Amazon Exclusive
Was £297.95
Buy now £208.99, Amazon
Murad Resurgence Retinol Youth Renewal Serum
Was: £86
Buy now £56.67, Amazon
Oral-B iO9 Electric Toothbrush
Was: £499.99
Buy now £253.63, Amazon
Revlon One-Step Volumiser Plus (Detachable Head, Ceramic Titanium Barrel
Was: £58.99
Buy now £38.94, Amazon
Philips Sonicare Advanced Whitening Edition Rechargeable Electric Toothbrush
Was: £249.99
Buy now £94.99, Amazon
L'Oréal Professionnel Steam Hair Straightener & Styling Tool
Was: £235
Buy now £178.50, Amazon
Braun IPL Silk-Expert Pro 5, Permanent Visible Hair Removal with Pouch, 1 Wide and 2 Precision Heads and Venus Razor
Was: £739.99
Buy now £349.99, Amazon
Philips Shaver Series 9000 Wet and Dry Electric Shaver
Was: £249.20
Buy now £199.99, Amazon
Braun Beauty Set, Epilator for Hair Removal, 7 In 1
Was: £269.99
Buy now £149.99, Amazon
AMELIORATE Transforming Body Lotion
When skin is dry, peeling or cracking, you need something that will provide instant hydration with real lasting power - and this lotion from AMELIORATE should be on hand.
The unperfumed product uses lactic acid to gently exfoliate the skin, while the brand’s signature LaH6 complex has impressive moisturising capabilites.
To take this to the next level, there’s nourishing sweet almond oil that leaves skin feeling silky smooth. Its light texture also makes it ideal for all-season usage.
Was: £22.50
Buy now £14.99, Amazon
Bed Head by TIGI - After Party Hair Smoothing Cream - For Silky and Shiny Hair
Was £14.90
Buy now £6.36, Amazon
Bondi Sands Liquid Gold Self-Tanning Foam
Was £15.99
Buy now £8.99, Amazon
Britney Spears Fantasy Eau de Parfum
Fantasy may have launched more than 15 years ago but it’s still one of the biggest celebrity fragrances worldwide (one bottle is sold every three minutes).
Allow us to explain the hype – lychee, kiwi and cupcake accord (yes, really) blanket the skin in utter sweetness, it lingers for hours and the bottle is embellished with Swarovski crystals. What’s not to love? A good gourmand can be tricky to get right, but Britney has officially mastered the art of heavenly perfume.
Was: £32
Buy now £11.99, Amazon
Burt's Bees Lip Balm Gift Set
Was £11.99
Buy now £7.21, Amazon
Coco & Eve Sunny Honey Bali Bronzing Foam
After a long winter, you may be looking to call in the big guns and that’s the Coco & Eve Sunny Honey Bali Bronzing Foam. The pigmented product comes in mousse form for an immediate golden hue that develops further over the course of two hours. The formula is made up of a trademarked technology that you gives the tan you’ve been looking for, while moisturising the skin. Best of all, no one will second guess the realism of your sunless glow thanks to the mango and guava aroma that won’t give the game away.
Was £26
Buy now £18.20, Amazon
COSRX Advanced Snail 96 Mucin Power Essence
Beauty buffs will no doubt be familiar with this essence formulation but if you’re just dipping your toe into the world of Korean skincare, may we introduce you to snail mucin, the named ingredient in this hydrating product. Following your cleanser and toner, this product is instantly refreshing and enriches the skin with moisture. Don’t be put off by the Snail Secretion Filtrate, a much-hyped component in K-Beauty beloved for its ability to prevent hydration loss. Your skin will thank you from the very first usage.
Was £21.99
Buy now £11.90, Amazon
Elemis Pro-Collagen Overnight Matrix, Pro-Collagen Night Cream
Was: £108
Buy now £74.09, Amazon
Garnier SkinActive Micellar Cleansing Water, 700ml
Was £9.99
Buy now £4.75, Amazon
Elizabeth Arden Eight Hour Cream Skin Protectant for Face & Body
Was £28
Buy now £13.36, Amazon
Erborian CC Cream with Centella Asiatica
Was £41
Buy now £28.70, Amazon
Ghost Women's Deep Night EDT, 50 ml
Was: £55
Buy now £23.82, Amazon
Kérastase Resistance, Strengthening & Healing Serum with Heat Protection
Was £45.80
Buy now £27.93, Amazon
Montblanc Explorer Platinum
The seductive scent of the Montblanc Explorer Platinum demonstrates the fashion and fragrance label’s determination to take its scenting to the next level. It’s the kind of masculine aroma you’ll want to spritz all over. The kind you’ll borrow from your boyfriend. The kind of scent of a man you want to date.
It opens with refreshing, sparkling notes of grapefruit, violet leaves and clary sage essence. Think of a mountain level of freshness (the brand takes its name from Europe’s highest peak, after all). It was designed to recreate the whiff of snow and ice. Keeping you on your toes, this is set alongside cedarwood Alaska and amber that is unexpected yet warming.
Was: £58
Buy now £31.45, Amazon
Murad Vita-C Glycolic Brightening Serum 30ml
This is probably our favourite Murad product in the brand’s stellar collection (closely followed by the saviour Deep Relief Blemish Treatment). Without feeling greasy or oily, it glides onto the skin for megawatt brightening, while also balancing any hyperpigmentation.
As the colour of the bottle indicates, it’s a vitamin C-based formula but not the standard. It’s a gold-stabilised form used in a unique complex to encourage better potency and stability. This is something that is also ensured with the dual-chamber delivery system where with each pump, the two elements combine to maintain their concentration. Glycolic acid has a gentle buffing effect to remove dead skin cells and let your glow emanate out.
Was: £30
Buy now £18.42, Amazon
Neal’s Yard Remedies Wild Rose Beauty Balm
Was £43
Buy now £32.25, Amazon
Tangle Teezer Hairbrush | Original Plant Brush Detangling Hair Brush for Wet & Dry Hair
Was £17
Buy now £10.63, Amazon
Pureology Hydrate Shampoo
There is a reason why Pureology’s Hydrate shampoo is often found in our ‘best’ round-ups: it’s quite simply a very good product. The scent alone will be enough to convert you to the world of the vegan haircare brand (it has notes of patchouli, bergamot and lavender), but you’ll stay for the transformation of your tresses that will appear healthier, hydrated and vibrant if treated with colour.
Sage, green tea and jojoba form the basis of the formula that are nourishing and protective. These nourishing powerhouses are combined with the brand’s patented Antifade complex that should buy you some time between salon appointments and prevent further environmental aggressors from affecting your hair.
Was £23.80
Buy now £13.67, Amazon
Redken Acidic Bonding Concentrate Intensive Pre-Treatment 150ml
With a bottle that looks like it’s straight out of a lab, this is the potent treatment that your hair routine has been lacking to give stressed strands a new lease of life. The cocktail of the Redken Bonding Care Complex and citrus acid makes for an efficacious product that leaves your hair in a healthier condition - and really what more can you ask for in a treatment? With a lovely texture and pleasant subtle scent, it will become your go-to to transform overly processed hair.
Was: £24.10
Buy now £17.33, Amazon
L’OCCITANE Shea Lavender Hands and Body Liquid Soap Refill, 500ml
Was: £22
Buy now £17.38, Amazon
St. Tropez Express Bronzing Mousse
Get greater control over the shade of your tan with this mousse from tanning experts St. Tropez. In only one hour, you will get a sunkissed look that deepens as time goes on. The formula doesn’t look streaky and dries quickly after application. It works to hydrate your skin and even has a pleasant fragrance.
Was £24
Buy now £12.89, Amazon
Youth To The People 15% Vitamin C + Clean Caffeine Energy Serum
Was £83
Buy now £73.00, Amazon
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Was £14
Buy now £11.00, Amazon
Eve Lom Gel Balm Cleanser Travel Size, 30 ml
Was: £25
Buy now £17.50, Amazon
Erborian - Super BB Cream with Ginseng - Full coverage BB cream for acne prone skin
Was £41
Buy now £28.70, Amazon
Sdara Skincare Derma Roller – 0.25mm Titanium Facial Micro Needles
Was £19.99
Buy now £9.43, Amazon
