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Evening Standard
Evening Standard
Lifestyle
Ellie Davis

Best beauty deals for Amazon Prime Day 2023: Offers to expect and sale dates

Amazon has always been a one-stop shop, no matter what item you are searching for.

Need a new good read for your next trip? Check. A new laptop? Check. A supply of nappies? An upgrade to your timeold TV? Layers to withstand the British winter? Check. Check. Check.

The same runs true for beauty products. Amazon has long played host to big name brands like ghd, Pureology, FOREO, Elemis and more, but never has it had such an expansive offering of items to fill your bathroom cabinet.

In September 2022, Amazon unveiled its Luxury Stores in the UK that brought alongside it high-end skincare favourites to the site, including the likes of Dr Barbara Sturm.

It’s not just skincare. The quantity of labels are seemingly endless and cover the spectrum of hair, makeup, fragrance and tools. The latter of which include gadgets and gizmos like electric toothbrushes, hair dyers (hello Dyson!), and even hair removal like at-home IPL machines from Braun and Philips.

You will also be able to find all this and more at a fraction of the cost as part of the Amazon Spring sales.

What is Amazon Prime Day?

A sale that traditionally took place once a year, Prime Day was Amazon’s answer to Black Friday earlier in the year. It originally was held in July but has since grown as a double feature in the year and in 2022, there were two two-day sales in both July and October.

When is Amazon Prime Day 2023?

The Amazon Prime Day sale will be live from on July 11 until 23:59 on July 12.

How to take part in Amazon Prime Day

Make sure you are logged into your Prime account to maximise the bargains on offer. If you’re yet to subscribe to the retailer’s Prime membership, there’s no time like the present. Being part of the Prime club gets you entry to the discount events as well as Prime Video, free Kindle books and much more. Most notably, you get unlimited next day delivery.

Sign up to a 30-day free trial for Prime here.

What kind of beauty deals can we expect?

The most popular discounts on Prime Day tend to fall on items at the once pricier end of the spectrum. We’re talking ghd styling tools, Oral-B toothbrushes with reductions that will have you blinking twice and the cult Philips Lumea IPL device. Look also to Murad, Perricone MD, Elemis, Living Proof, Viviscal, Neal’s Yard, Urban Decay and more.

Are there any beauty discounts available now?

You betchya! See below for the ones we think are worth your attention.

This Works Deep sleep pillow spray

Was: £15.68

Buy now, Amazon

ghd Ultimate Styling Gift Set - Amazon Exclusive

Was £297.95

Buy now £210.00, Amazon

Philips Lumea IPL Hair Removal 8000 Series - Hair Removal Device

Was: £449.99

Buy now £329.99, Amazon

ghd Helios Hair Dryer

Was: £189

Buy now £151.27, Amazon

Oral-B iO9 Electric Toothbrush

Was: £499.99

Buy now £250.00, Amazon

Revlon One-Step Volumiser Plus (Detachable Head, Ceramic Titanium Barrel

Was: £58.99

Buy now £48.00, Amazon

Theragun Elite - Electric Handheld Massage Gun

Was: £459

Buy now £341.36, Amazon

Philips Sonicare Advanced Whitening Edition Rechargeable Electric Toothbrush

Was: £249.99

Buy now £99.99, Amazon

L'Oréal Professionnel Steam Hair Straightener & Styling Tool

Was: £235

Buy now £210.00, Amazon

Braun IPL Silk-Expert Pro 5, Permanent Visible Hair Removal with Pouch, 1 Wide and 2 Precision Heads and Venus Razor

Was: £739.99

Buy now £389.99, Amazon

Braun Beauty Set, Epilator for Hair Removal, 7 In 1

Was: £269.99

Buy now £134.99, Amazon

Max Factor Volume Infusion Mascara, Black

Was: £11.01

Buy now £5.49, Amazon

Braun Silk-épil 9 Flex Beauty Set Epilator

Was: £369.99

Buy now £184.99, Amazon

HoMedics Eye Revive Luxe Massager

Was: £39.99

Buy now £21.49, Amazon

Philips Shaver Series 9000 Wet and Dry Electric Shaver

Was: £249.20

Buy now £238.91, Amazon

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