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Evening Standard

Lifestyle

Ellie Davis

Best beauty deals for Amazon Prime Day 2023: Offers to expect and sale dates

Amazon Braun (Organization) Philips Elemis Ghd

Amazon has always been a one-stop shop, no matter what item you are searching for.

Need a new good read for your next trip? Check. A new laptop? Check. A supply of nappies? An upgrade to your timeold TV? Layers to withstand the British winter? Check. Check. Check.

The same runs true for beauty products. Amazon has long played host to big name brands like ghd, Pureology, FOREO, Elemis and more, but never has it had such an expansive offering of items to fill your bathroom cabinet.

In September 2022, Amazon unveiled its Luxury Stores in the UK that brought alongside it high-end skincare favourites to the site, including the likes of Dr Barbara Sturm.

It’s not just skincare. The quantity of labels are seemingly endless and cover the spectrum of hair, makeup, fragrance and tools. The latter of which include gadgets and gizmos like electric toothbrushes, hair dyers (hello Dyson!), and even hair removal like at-home IPL machines from Braun and Philips.

You will also be able to find all this and more at a fraction of the cost as part of the Amazon Spring sales.

What is Amazon Prime Day?

A sale that traditionally took place once a year, Prime Day was Amazon’s answer to Black Friday earlier in the year. It originally was held in July but has since grown as a double feature in the year and in 2022, there were two two-day sales in both July and October.

When is Amazon Prime Day 2023?

The Amazon Prime Day sale will be live from on July 11 until 23:59 on July 12.

How to take part in Amazon Prime Day

Make sure you are logged into your Prime account to maximise the bargains on offer. If you’re yet to subscribe to the retailer’s Prime membership, there’s no time like the present. Being part of the Prime club gets you entry to the discount events as well as Prime Video, free Kindle books and much more. Most notably, you get unlimited next day delivery.

What kind of beauty deals can we expect?

The most popular discounts on Prime Day tend to fall on items at the once pricier end of the spectrum. We’re talking ghd styling tools, Oral-B toothbrushes with reductions that will have you blinking twice and the cult Philips Lumea IPL device. Look also to Murad, Perricone MD, Elemis, Living Proof, Viviscal, Neal’s Yard, Urban Decay and more.