Founded in 2009, Beautyblender revolutionised the makeup application space with its creation of the sponges of the same name.
Makeup artist-turned-entrepeneur Rea Ann Silva created the edgeless foam tool to coincide with the roll out of even greater HD on TV shows. On set, she fashioned the now signature egg shape to minimise the appearance of pores and give a more natural-looking finish to the actors’ makeup base.