When it comes to air fresheners, most of us can’t think of another brand that is more of a household name than Febreze. We don’t know about you, but we can instantly recall the infamous ‘Febreze experiment’ adverts which aired around 2010.
The experiment resembled a Billy on the Street format, where a representative would find a stranger to participate before blindfolding them and leading them into what the viewer can instantly recognise as an entirely derelict, mouldy and filthy room. When asked about the kind of smells they can pick up on, participants said things like “fresh flowers,” “a breezy summer’s day,” and “clean laundry” – much to the amusement of the adjudicators.
