When Adi Dassler founded his eponymous label back in 1924, there is no way that he could have imagined the impact that the brand would have on not just the sporting world but on our culture today too.
Adidas with its signature three stripes has dominated the worlds of football, athletics and tennis, while becoming a street-style fixture. Its prowess is proven time and time again, but you only need to look to the Samba silhouette and its ubiquity right now as the ultimate example of how the brand’s popularity shows no signs of wavering.
