I always feel conflicted by having a go at Black Friday, or any attack on the business of selling bikes and kit to people. After all, I earn most of my income working for a website that spends a lot of time creating Black Friday specific content because this buying frenzy is a big spike in the yearly traffic. If you count my time working in bike shops I’ve also spent nearly four decades getting excited about new bikes and kit and leading other riders into temptation to try it themselves. At first glance that definitely puts me on the dark side of the line when it comes to encouraging greed rather than need behavior.
