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Fortune
Fortune
Ryan Hogg

Bentley’s super-rich customers could bear the brunt of Trump tariff costs, CEO warns

King Charles III is greeted by Sir Kenneth Olisa, Lord-Lieutenant of Greater London as he arrives, in his chauffeur driven Bentley State Limousine, to attend a ceremonial welcome, at Horse Guards Parade, for the President and the First Lady of the Republic of Korea on day 1 of their state visit on November 21, 2023 in London, England. King Charles is hosting Korean President Yoon Suk Yeol and his wife Kim Keon Hee on a state visit from November 21-23. It is the second incoming state visit hosted by the King during his reign. (Credit: Max Mumby/Indigo/Getty Images)

The six-figure price tag on a Bentley could well be set for an increase under the weight of Donald Trump’s trade war and a familiar case of falling demand in China.

Volkswagen-owned Bentley reported its 2024 financial results on Wednesday, showing significant headwinds as operating profit fell 37%, while revenues dropped to their lowest level since 2020 at €2.65 billion ($2.9 billion). It marked the second consecutive year of double-digit profit and revenue declines at the luxury carmaker.

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