ST. LOUIS — They originally called it the Chili Bowl since the sponsors sold pre-made chili. But the name lived on for this no-frills racing expo and event where, if you sit close enough to the dirt clay track, you can get splattered with what, come to think of it, looks like chili.
Racing folks from garages of all sizes come each year to the Chili Bowl, this grassroots event in Oklahoma that’s part-trade show, part-indoor race and part-party.
“And those guys saw us there, dirt in the air, drinking a beer and just having a good time — and it connected,” said Chris Blair, the executive vice president, general manager of World Wide Technology Raceway. “Everything we do is genuine.”
