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Politics
Amanda Friesen, Associate Professor of Political Science, Western University

Benevolent sexism competed with hypermasculinity in high-stakes campaigns in the U.S. and Ireland

In the last weeks of the 2024 United States presidential campaign, the candidates and their supporters made a final plea to voters. Polls revealing a gender gap in support for Kamala Harris and Donald Trump prompted the Harris campaign, in particular, to attempt to engage men in its messaging about women’s rights.

Michelle Obama’s appeal to men in the waning days of the election campaign was an example.

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