Ben Shephard was left panicking on Friday's Good Morning Britain when Nicola McLean started talking about her bras and knickers in detail.
Ben, 47, and his co-host Kate Garraway invited mum-of-two Nicola onto the ITV show to discuss the idea of sharing underwear.
Ben began the segment by saying: "Norwegian Army conscript have been faced with a surprising request, to return their used underwear so the next recruits can reuse them."