Ben & Jerry’s co-founders are reportedly exploring the possibility of buying back their brand, citing concerns that its corporate owner, Unilever, has stifled the company’s social activism.
According to Inc.'s Bruce Crumley, Ben Cohen and Jerry Greenfield are “reportedly looking to reacquire the beloved ice cream brand, claiming its corporate owner has muzzled the company's social activism.” Per a report in Bloomberg, Ben Cohen and Jerry Greenfield are "exploring possibilities to repurchase the company they sold in 2000 to Unilever for $326 million.”
