The founders of Ben & Jerry’s said on Sunday that the renowned ice cream maker’s parent company Unilever had violated the merger between the two companies, after it sold its business in Israel to a local licensee, avoiding restrictions on the sale of the socially conscious ice cream company’s products in the occupied West Bank.
“That agreement gave authority over the social mission to the independent board of Ben & Jerry’s. Unilever has usurped their authority and reversed the decision that was made and we can’t allow that to happen, we can’t sit idly by,” Ben Cohen said in a televised interview on the American media outlet MSNBC.
