The Ben & Jerry’s co-founder Jerry Greenfield has stepped away from the ice-cream brand after nearly 50 years, claiming it has lost its independence and accusing its parent company, Unilever, of having “silenced” its social mission.
Greenfield said in a letter posted by his co-founder, Ben Cohen, that he could no longer “in good conscience” remain an employee of a business that he argued had been muzzled by the UK-listed Unilever, despite an agreement protecting its social mission when it was taken over in 2000.
