In a bold act of defiance against corporate censorship, Ben & Jerry's co-founder Ben Cohen launched a Palestine-themed watermelon sorbet under his independent brand, Ben's Best, after Unilever blocked the flavour from being released under Ben & Jerry's. Announced on 29 October 2025, the sorbet draws on the watermelon's symbolic association with Palestinian identity and resistance, calling for permanent peace and repair in Gaza.
As the #FreeBenAndJerrys movement surges, Cohen's initiative challenges big business to honour social missions, inviting global participation in naming and designing the flavour, a fusion of taste and justice.
