In a creatively playful commercial that aired during the 2024 Grammys, actor Ben Affleck once again graced the screen for Dunkin'. This time, the ad humorously addresses a memorable moment from the previous year's Grammys, where Affleck's unamused facial expressions became the catalyst for the infamous 'Sad Affleck' memes that flooded social media. Taking a lighthearted approach, the new commercial sees Affleck clearing his name while showcasing his comedic talents.
The commercial begins with a news clip featuring Affleck and his wife Jennifer Lopez at the Grammys, displayed on a television screen with the headline 'Boredest Man in the World.' Affleck, holding an iced Dunkin' coffee, confidently states, 'Keep laughing… He's bored. No. Steady. Always watching. I can do that. How hard can it be?'