It’s no secret that the celebrity fragrance market is crowded with sugary, bubblegum-forward scents, so I didn’t have high hopes when I was sent samples of a new fragrance from international supermodel Bella Hadid. However, this range is on a different planet from the usual sickly formulas.
Her new brand, Orebella (pronounced “aura-bella”, stylised as ‘Ôrəbella), debuted in the US in May 2024. It’s now making its way across the pond, promising a reinvention of what a celebrity perfume can be, offering less synthetic sparkle and more sensorial self-care.
