
Sometime between teasing the impending launch of Ôrebella, a beauty brand that just landed at Ulta, and cowgirl-ifying her closet, Bella Hadid changed her profession to "Scientist" on Instagram. Weeks ago, I received an explanation why in the form of three crystal-shaped perfume bottles.
Finally, I can share Bella Hadid's Ôrebella debuts with an intense perfume trio, designed alongside the fragrance houses Firmenich and Robertet. There's Window2Soul, a sheer floral comprised of rose, jasmine, and lemon; Salted Muse, a woodsy combination of sea salt, amber, lavender, and pink pepper; and Blooming Fire, a spicy blend of bergamot, patchouli, and Tahitian monoi flower. Each scent retails for between $35 and $100, in quantities of 50mL to 100mL. (Hadid has also hinted that more scents could follow.)