A far-right Belgian party was not entitled to use IKEA’s trademarks to promote an anti-immigration campaign and may have caused “significant detriment” to the furniture giant’s reputation, the European Union's highest court ruled on Tuesday.
In 2022, the Belgian far-right and Flemish separatist party Vlaams Belang unveiled what it called the “IKEA Plan – Immigration Really Can Be Different” at a press conference, using IKEA-style logos, signs and imagery to present proposals aimed at tightening immigration rules in Belgium.
