Belgian brewer starts global roll-out of Ukraine beer for relief effort

Ukraine's Ambassador to the EU Vsevolod Chentsov, Honorary Consul of Ukraine in Belgium Kris Beckers, Chernigivske marketing director Anna Rudenko, Anheuser-Busch InBev CEO Jason Warner and Ambassador of Ukraine Oleh Shamshur pose as Anheuser-Busch InBev launches production in Belgium of Ukrainian beer Chernigivske, which they plan to sell globally to raise money for humanitarian relief following Russia's invasion of Ukraine, in Leuven, Belgium, May 6, 2022. REUTERS/Clement Rossignol

The world's largest brewer launched production of a popular Ukrainian beer in Belgium on Friday and said all profits made from its global sales would go to humanitarian relief in Ukraine following Russia's invasion.

Anheuser-Busch InBev (AB InBev) has halted production of the Chernigivske lager and other beers at its three breweries in Ukraine because of the war, which began after Russia invaded on Feb. 24.