In the pantheon of greenwashing and “greenwishing,” “nature-positive” had a special place—until this week. Meant to describe a world where nature is being restored and is regenerating, nature-positive had no clear business meaning. Is your business nature-positive? Who knows. Is your ambition to be nature-positive? Good for you. But no one can tell you whether that ambition makes sense.
All that is about to change. On Wednesday, the Science Based Targets Network (SBTN) announced the world’s first scientifically based targets for nature. It will start with SBTN helping 17 companies define, measure, and improve their impact on nature. If successful, it will give the business world a template for becoming meaningfully nature-positive.
