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Axios
Axios
Sport

Winter Olympics opening ceremony viewership down 43% from 2018

Friday‘s Winter Olympics opening ceremony drew nearly 14 million viewers on television, making it one of the least-viewed opening ceremonies on TV in Olympic history, according to numbers provided by NBC Sports.

Why it matters: This year’s Games, like the summer Games in Tokyo last year, are being impacted by a lack of fans and loved ones in stadiums that normally contribute to the excitement of watching the games live.


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