Sustainable design often has a bad rep. For many, it's synonymous with beige, blandified branding that fades into the background, but that's far from the truth. For Anna Öhrling, co-founder and CEO of creative impact agency Onward, sustainability belongs at the heart of strategy.
To learn more about building authentic eco design, I caught up with Anna to discuss the brands that are nailing it, the cause of the current beige plague, and the value of credibility in practice. If you missed it, check out my recent 5 Questions with Anna Öhrling to hear more about her insight into building brands with purpose.
