Today's hottest drinks trend is all about prebiotic pop, with kombuchas, flavoured water, and juices invading our shelves. However, as with many health brands, they tend to take the minimalist (and visually underwhelming) design route. Popping a well-needed dose of fun back into the sodasphere, 'superfunktional' drinks brand, Fhirst bursts onto the scene with its vibrant packaging and bold brand voice to add some flavour to the mix.
In a crowded beverage market, packaging design is a brand's secret weapon, and Fhirst expertly demonstrates how to stand out. With an energetic voice, vivid colours and playful visuals, the drinks brand bucks the trend to make a standout identity that's wonderfully refreshing.
