William Lee Adams, the founder of Wiwibloggs, detailed the behind-the-scenes management of one of the Eurovision Song Contest's biggest fan communities.
William, 41, prides himself on delivering around-the-clock content, entertainment and events throughout the year. Boasting almost 500,000 followers, Wiwibloggs solidified itself as the go-to source for any Eurovision fan and now welcomes dozens that work behind the scenes which they now call family.
Its name is a literal abbreviation of William and the online blog format with an equally humble reason for stepping onto the scene. Discussing how Wiwibloggs first came to fruition, William told the ECHO: "Basically, I was frustrated at work and I knew I wanted to pour myself into something that wasn't my work so I decided to launch a blog and low and behold Eurovision was on two weeks later.