Few brands can call on the heritage that Colnago has at its disposal. Even among the storied history of Italian cycling, amongst the likes of Bianchi and Pinarello, Colnago has a place in folklore a notch or two above. Partially I think it has to do with the association it had in the past to riders such as Merckx, Maertins, Saronni, and Museew, and teams like Mapei and Molteni. Whether for the fact it was good tech at the time, or had a good eye for picking winners, it was a brand that had a hell of a pedigree. It was also never a brand afraid to try new things: Integrated cables, carbon monocoque frames, 26in wheels on the road, aerodynamic tubing, all pioneered on bikes conceived and fabricated in what is now the Italian Silicon Valley for cycling; the northern oval taking in Milan, Bergamo and the surrounding area.
