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Evening Standard

Business

Rhiannon Curry

Behind the scenes action and finding your niche - how businesses can go viral on TikTok

TikTok Richards

Gen Z is the biggest user of TikTok
(Picture: AFP via Getty Images)

Whether it’s trending dances, astonishing glow-ups or making videos with your gran, TikTok trends seem to come from nowhere and before you know it, everyone’s doing it.

But how do brands tap into the trends and harness them to bring more visibility - and new customers - to their door?

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